Sales Representatives at Watu – North West, South East, North East & South West Regions

Location: North West, South East, North East & South West Regions

Watu Sierra Leone Limited is expanding its footprint and seeking passionate, self-driven, and customer-focused Sales Representatives to join our growing team across Sierra Leone.
At WATU, we believe every entrepreneur deserves the opportunity to start, grow, and succeed. As one of Africa’s fastest-growing asset finance companies, we empower individuals and businesses by providing affordable and flexible financing solutions for digital devices.

Job Purpose
Sales Representatives will be responsible for driving sales, supporting dealership partners, onboarding customers, and ensuring strong visibility of WATU products within their assigned regions.

Key Responsibilities:

• Identify and acquire new customers to meet sales and revenue targets.
• Execute approved activations and promotional activities.
• Communicate Watu Simu updates to dealerships and customers.
• Build and maintain strong relationships with dealership managers.
• Conduct market sensing and provide recommendations.
• Ensure accuracy in pricing, promotions, and competitor monitoring.
• Identify and support customer and dealer training needs.
• Resolve customer complaints and queries efficiently.
• Provide timely regional performance reports.
• Monitor store capacity, stock levels, and in-store pricing.
• Negotiate prime display space to enhance visibility.
• Ensure compliance with brand guidelines.
• Identify cross-merchandising opportunities.
• Supervise, train, and support direct reports.
• Execute effective route planning and coverage.

Key Performance Indicators (KPIs):

• Achievement of sales targets
• Achievement of onboarding targets
• Achievement of off-rate targets
• Timely submission of reports

Requirements:

• Diploma in Marketing, Business Administration, or a related field
• At least 2–4 years’ experience in sales, preferably in telecoms, retail, or device financing
• Technical knowledge of mobile phone models.
• Proficiency in Microsoft Office.
• Experience in asset financing is an added advantage.
• High integrity in transactions.
• Strong relationship-building skills.
• Excellent sales and marketing abilities.
• Strong planning and analytical skills.
• Excellent communication skills.
• High attention to detail.

What We Offer

• Be a part of an international, dynamic and driven team that has set their aspirations high and work hard to achieve those
• Opportunities to learn and grow together with us
• Competitive compensation package
• A very good medical insurance benefits

Closing Date: 17th January 2026 (applications will be reviewed on a rolling basis)