Social Media & Graphic Design Coordinator in Santa Ana, California at FAMILIES TOGETHER OF ORANGE COUNTY

Title: Social Media & Graphic Design Coordinator

Department: Communications

Reports To: Marketing Manager

Employment Status: Full-Time

Salary: $25 - $27 hourly, depending on experience

Position Purpose: The Social Media & Graphic Design Coordinator will play a vital role in growing Families Together of Orange County's online and community presence. This role manages FTOC's social media channels day to day, captures photo and video content at clinics, events, and outreach activities, and creates graphic design for print and digital campaigns. The ideal candidate is a strong visual storyteller with experience managing organizational social media accounts, solid photography and video skills, and proficiency in Adobe Creative Cloud.

FTOC’s Expectations of all Employees

• Adheres to all FTOC Policies and Procedures.

• Providing the utmost customer service experience to all clients

• Conducts self in a manner that always represents FTOC’s core values.

• Maintains a positive and respectful attitude with all work-related contacts.

• Communicates regularly with immediate supervisor about Departmental and FTOC concerns.

• Consistently reports to work as scheduled and in a timely manner prepared to perform the duties of the position.

• Meets productivity standards and performs duties as workload necessitates.

• Ability to train on all Learning Management Systems (LMS) by self-learning models from FTOC’s EMR.

Core Duties and responsibilities, include but are not limited to:

Social Media:

1. Manage FTOC's social media channels (Instagram, Facebook, LinkedIn, and other platforms as needed), including content scheduling, posting, and community management.

2. Develop and maintain monthly social media content calendars based on marketing priorities, campaigns, and messaging established by the Marketing Manager. Coordinate content development, scheduling, and publication following approval.

3. Write engaging captions and posts that reflect FTOC's voice, and coordinate Spanish and Vietnamese content as needed.

4. Respond to comments and messages in a timely manner, following FTOC privacy guidelines and routing patient questions to the right department.

5. Provide live social media coverage of FTOC events, including National Health Center Week, health fairs, and patient events.

6. Track social media performance, prepare monthly analytics reports, and identify trends and opportunities for review by the Marketing Manager.

7. Stay current on social media trends, platform features, and best practices.

Photography & Video:

1. Photograph and film clinics, providers, staff, community events, and outreach activities for use on social media, the website, print materials, and the FTOC magazine.

2. Edit photos and short form video content, including reels and stories.

3. Obtain signed photo and video release forms from patients, staff, and community members, and follow FTOC privacy and consent guidelines.

4. Maintain an organized, searchable library of FTOC photos and videos.

Graphic Design:

1. Develop creative concepts and design a variety of marketing materials, including brochures, ads, social media graphics, flyers, and posters.

2. Ensure all designs align with the organization’s brand guidelines and messaging.

3. Collaborate with the team to brainstorm and create visual content for campaigns.

4. Assist with the development of the bilingual FTOC magazine, including layout design and content creation.

5. Stay updated on design trends and incorporate them into FTOC's visual content.

6. Provide support for in-house printing and production as needed.

Marketing & Communications Support:

1. Copyedit and review content for consistency in messaging, style, and voice.

2. Support the execution of cross-platform marketing campaigns by developing creative assets, coordinating content production, and implementing assigned activities under the direction of the Marketing Manager.

3. Assist in planning and executing email marketing campaigns, including crafting content and designing templates.

4. Coordinate website content updates with FTOC's web agency and update content in WordPress as needed.

5. Assist with clinic marketing displays and campaigns.

6. Support event setup, branding, and staff appreciation activities at FTOC events such as National Health Center Week.

7. Assist with internal and external communication as needed.

Administrative and Other Duties:

1. Provide administrative support as needed.

2. Perform other duties as assigned by the supervisor.

*This job description in no way states or implies that these are the only duties to be performed by the employee. He or she will be required to follow any other instructions and to perform other duties, within scope, as assigned by his or her supervisor.

Teamwork and Interpersonal Skills:

• Displays an awareness of others' needs and consistently acts in their best interests.

• Exhibits courtesy, mutual respect, and compassion in all interactions with others.

• Takes initiative to propose constructive solutions to challenges.

• Recognizes and respects differences while actively seeking more effective communication approaches.

• Demonstrates a positive and professional response to changes and challenges.

• Nurtures positive working relationships and contributes to a collaborative work environment.

• Exhibits effective teamwork, working cohesively to support the organization in achieving its goals and objectives.

• Adapts smoothly to shifting workplace priorities.

• Attends and actively participates in scheduled meetings, whether weekly, bi-weekly, or monthly.

Education, Qualifications, and Experience:

• Bachelor's degree in Graphic Design, Visual Communications, Marketing, Communications, or a related field, or equivalent experience.

• 1+ years of experience managing social media and creating photo, video, and design content, ideally within an agency, healthcare, or nonprofit environment.

• Preferred: Certification in digital marketing or content management

• A portfolio showing social media content, photography, and graphic design; nonprofit or healthcare work preferred.

• Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, Lightroom); After Effects is a plus.

• Experience with social media management and scheduling tools (such as Meta Business Suite), Canva, WordPress, and email marketing platforms such Zoho Campaigns.

• Photography and video skills, including camera operation, lighting, composition, and editing.

• Comfortable photographing and engaging with patients, staff, and community members at events.

• Excellent verbal and written communication skills.

• Strong writing, editing, and proofreading skills.

• Strong organizational skills and attention to detail.

• Ability to meet deadlines and manage multiple tasks in a collaborative environment.

• Foundational knowledge of SEO best practices and digital marketing trends.

• Basic knowledge of HTML/CSS is a plus.

• Passion for the community and the healthcare industry.

• Bilingual in English and Spanish or Vietnamese is preferred.

Work Schedule:

• FTOC is an in-person organization first, and foremost. Employees are expected to be on-site for their scheduled shifts.

• Clinic hours of operation are Monday through Friday, 8 a.m. to 8 p.m. Employees are generally scheduled to work eight (8) hours per day within these operating hours. Individual work schedules may vary based on organizational, staffing, community, and patient needs. As such, FTOC reserves the right to modify employee schedules to meet operational needs.

• Holidays, evenings and weekends may be required depending on an employee’s department due to organizational, staffing, community, and patient needs as FTOC continues to grow and expand workdays and hours.

• Overtime may also occur due to organizational, staffing, community, and patient needs.

Work Location:

• While employees may be assigned a primary site (Tustin, Garden Grove, Fountain Valley, Westminster, Wellness Center, Mobile Units, Magnolia, Telehealth, etc.), employees may be required to temporarily fill in at another site based on organizational, staffing, community, and patient needs.

Travel Requirements:

• Regular travel between FTOC sites and community events will be required to capture photo and video content. Employees must be able to travel to FTOC sites as needed, including with short notice.

Physical Demands and Working Conditions:

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee may be required to drive to FTOC facilities as needed. The ability to sit for extended periods of time, and the ability to occasionally lift and/or move up to 25 pounds, including camera equipment and event materials.