Sales & Marketing Manager in Bloomington, Indiana at ISOFUSION INC

Company & Department: GigabitNow | Sales & Marketing

Position Type: Full-Time

Strategic Focus: High-Velocity Residential Sales Leadership & Local Acquisition

Job Summary

For over 35 years, GigabitNow has been a trusted leader in connecting communities to what matters most. We deliver hyper-fast, ultra-reliable Fiber-to-the-Home (FTTH) internet directly to the residents we serve. In Indiana, we are proudly expanding our footprint and bringing world-class internet infrastructure to neighborhoods across Bloomington, Columbus, and Shelbyville.

As the Sales and Marketing Manager, your primary mandate is to aggressively scale our residential subscriber base in these key single-family home markets. Leading a high-energy team of field sales representatives and community brand ambassadors, you will design and execute hyper-local marketing strategies that penetrate target neighborhoods and maximize overall subscriber take-rates in active fiber buildouts. You are a highly competitive, metrics-driven leader who knows how to inspire a team, win local market share from legacy cable competitors, and hit volume targets.

Core Responsibilities

1. High-Performance Sales Team Leadership

• Drive Team Production: Recruit, onboard, and manage a local team of residential field sales representatives and community brand ambassadors tasked with hitting daily, weekly, and monthly acquisition quotas.
• Aggressive Field Coaching: Spend significant time in the trenches with your team, actively coaching them on direct consumer outreach, consultative closing techniques, and handling competitor objections.
• Quota Accountability: Monitor team metrics, track individual sales funnels, and implement performance improvement plans or incentives to ensure the entire territory hits its growth goals.

1. Hyper-Local Marketing Strategy & Campaign Execution

• Maximize Fiber Take-Rates: Plan and deploy targeted neighborhood marketing campaigns (direct mail, door hangers, geo-targeted local digital ads) optimized for specific fiber construction and network activation phases to drive immediate sign-ups.
• High-Yield Event Activation: Own the local event calendar. Identify, secure, and manage GigabitNow's presence at HOA meetings, neighborhood block parties, farmers markets, and local festivals—transforming community presence into a high-volume lead and sales generator.
• Competitive Conquesting: Monitor local competitor pricing, promotions, and infrastructure limitations. Arm your sales team with targeted campaigns designed to convince legacy cable and satellite users to switch to GigabitNow fiber.

Compensation & Benefits

• Compensation Structure: Competitive base salary plus bonuses based on territory growth performance.
• Health & Wellness: Comprehensive full benefits package including Medical, Dental, and Vision insurance.
• Financial Security: 401(k) retirement plan.
• Work-Life Balance: Generous Paid Time Off (PTO) and paid holidays.
• Perks: Company-provided branded vehicle for business travel, field leadership, and events.

Key Performance Indicators (KPIs)

• Gross Residential Sign-Ups: Total monthly and quarterly residential fiber subscriptions secured by your local territory.
• Neighborhood Take-Rate: The percentage of homes passed in a target neighborhood that convert to GigabitNow subscribers.
• Cost Per Acquisition (CPA): Managing the local event and marketing collateral budget efficiently against total volume generated.

Required Qualifications & Skills

• Sales Management: 3+ years of experience directly managing, scaling, and driving quotas for a direct-to-consumer sales team (e.g., field sales, canvas teams, or high-velocity retail/event teams).
• Acquisition Marketing: Proven track record of executing grassroots, neighborhood-level marketing strategies that result in measurable, rapid customer acquisition.
• Industry Knowledge: Solid understanding of residential telecom, broadband, or home utility markets, with the ability to confidently pitch fiber vs. traditional cable.
• Driving & Travel: Must possess a valid Driver’s License and a clean driving record to safely operate a company-provided branded vehicle for field management, territory travel, and event deployment.
• Schedule Flexibility: This is a field-heavy role that requires working alongside your team during peak consumer hours, including occasional evenings and weekends for community events.