Automotive Sales Consultant in RANCHO SANTA MARG, California at Santa Barbara Auto Group

Automotive Sales Consultant

Rancho Santa Margarita Honda – Rancho Santa Margarita, CA

Position Overview

Rancho Santa Margarita Honda is seeking a motivated, customer-focused Automotive Sales Consultant to join our team. This full-time position is ideal for a sales professional who enjoys building relationships, delivering exceptional customer experiences, and helping clients find the right vehicle to fit their needs.

As an Automotive Sales Consultant, you will guide customers through every step of the vehicle purchasing process—from the initial greeting and vehicle selection to test drives, financing introductions, and final delivery. Our goal is to provide a transparent, pressure-free buying experience that earns lifelong customers.

Responsibilities

• Welcome customers and provide a professional, friendly, and consultative sales experience.
• Build rapport with customers to understand their needs, lifestyle, and budget.
• Demonstrate Honda vehicles through walkarounds, feature presentations, and test drives.
• Explain vehicle features, technology, safety systems, and ownership benefits.
• Guide customers through the entire sales process with honesty and transparency.
• Maintain accurate customer records, communications, and follow-up activities in the dealership CRM.
• Manage internet, phone, and showroom sales leads in a timely and professional manner.
• Coordinate with Finance and Delivery teams to ensure a smooth purchase and delivery experience.
• Build lasting customer relationships that generate repeat and referral business.
• Meet and exceed individual and team sales performance goals while maintaining the highest level of customer satisfaction.