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What is the role of a Director, Demand Generation at CodeSignal?

The Director, Demand Generation position at CodeSignal is a Full-Time opportunity in the relevant field.

Where is this Director, Demand Generation job located?

San Francisco, California, United States

What industry does this Director, Demand Generation position belong to?

This role spans multiple industries.

What is the expected salary for this Director, Demand Generation job?

Compensation will be discussed during the hiring process.

Director, Demand Generation job near me in San Francisco, California at CodeSignal

The Role

CodeSignal is looking for a Director of Demand Generation to own the revenue marketing engine that drives pipeline, MQLs, and measurable growth across our target markets.

Reporting to the CMO, you'll lead campaign strategy and execution across the full demand generation funnel (from awareness through conversion and pipeline acceleration) with a direct focus on HR tech and workforce technology buyers. You'll sit as a peer to our Brand and Product Marketing leaders, partnering closely with Sales to align on pipeline targets, strategy, campaigns, funnel accountability, and performance. This is a high-impact, high-ownership role for someone who is equally comfortable setting strategy and rolling up their sleeves to execute.

If you're a demand gen leader with a proven track record of owning a pipeline number in a B2B SaaS environment and you're energized by the challenge of aggressive growth goals in year one — this is the opportunity for you.

What You'll Do

Own Pipeline and Revenue Marketing

Own end-to-end demand generation strategy and execution across integrated campaigns, ABM, email and nurture, content syndication, and lifecycle marketing
Carry, track, and report on a marketing-sourced pipeline number to senior leadership, with visibility into MQL volume, MQL-to-SQL conversion rates, ROI, and pipeline contribution
Build and scale campaign infrastructure capable of supporting aggressive pipeline growth — including nearly 3x targets in year one
Run A/B testing and continuous experimentation across campaigns, email, landing pages, and messaging to drive funnel improvement
Own new logo targets and expansion within our customer base

Lead Cross-Functional Alignment

Collaborate as a peer with Brand Marketing and Product Marketing leaders to align messaging, targeting, and campaign timing
Drive integrated campaign execution across channels while coordinating with our digital agency for paid media and ad buying (handled externally)
Collaborate with Events Marketing for promotion, on-site conversion and follow-up. This will be across major events and field events.

AI Agent and Vendor Management

Lead a lean team of two — a Growth Marketer and a Demand Generation Specialist — with an explicit expectation to scale impact through AI agents and workflow automation rather than headcount growth.
Lead and grow a team spanning campaign management, ABM, and lifecycle marketing
Own the demand generation budget, including forecasting, pacing, and performance-based reallocation toward highest-ROI channels
Manage vendor and agency relationships to ensure aligned, efficient execution

What We're Looking For

6–9 years of Product Marketing experience in high-growth B2B tech, with proven ownership of a product line or suite.
Demonstrated success building and executing complete PMM programs including messaging, positioning, competitive intelligence, enablement, and content strategy.
Strong storytelling skills with an ability to translate technical products into compelling, differentiated narratives that resonate with executives and practitioners alike.
Proven ability to produce high-quality, high-impact messaging ranging from strategic product narratives to deal-closing BOFU assets.
Slide expert that can effectively articulate narrative via presentations.
Thrives in fast-paced, high-stakes environments where your work directly impacts revenue and customer success.

Why You'll Love it Here

We know that great work comes from great, and inclusive teams. At CodeSignal, we specifically look for individuals of varying strengths, skills, backgrounds, and ideas. We believe this gives us a competitive advantage to better serve our customers and helps us all grow as Signalites and individuals. We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. CodeSignal is proud to be an Equal Opportunity Employer.

🌐 Globally distributed, fully remote team

💰 Competitive salary, equity, and bonus comp packages

🩺 Medical, dental, and vision coverage

💸 401k matching (US) or pension fund contributions (Global)

🏝 Unlimited time off policy

📚 Learning & Development benefits

💪 Physical & Mental Health benefits

💻 Equipment & home office setup stipend

🥳 Team activities and get-togethers to connect with your fellow Signalites

💙 A challenging and fulfilling opportunity to join a fast-growing AI company

Director, Demand Generation in San Francisco, California at CodeSignal

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