Director of Marketing in Delafield, Wisconsin at Evans Transportation Services, Inc

Director of Marketing

Department:

Reports To:

CSO (Chief Strategy Officer

Direct Reports:

This role has no direct reports.

FLSA Classification:

Exempt

Updated:

6/2026

The Head of Marketing serves as the central internal owner of the marketing function. Reporting to the CSO, this leader will partner on strategy and budget while owning execution, building the future marketing team, developing the marketing scorecard, and transforming marketing into a measurable growth engine that aligns closely with Sales and business objectives. This is not a coordinator role, it is a hands-on leadership opportunity.

ROLES AND RESPONSIBILITIES

• Own the marketing function and execution across the organization.
• Partner with the CSO and leadership on strategy, priorities, and budget.
• Strengthen and enhance Evans' brand positioning.
• Develop content and executive thought leadership, including AI-search-forward content.
• Build demand generation programs aligned to each business unit in partnership with Sales.
• Own website strategy, SEO, SEM, analytics, and digital marketing.
• Lead conferences, trade shows, sponsorships, brand ambassador initiatives, experiential marketing, customer hospitality, and executive relationship events.
• Enhance the marketing technology stack, including HubSpot/CRM integration.
• Manage agencies, creative partners, and vendors.
• Build and own the marketing scorecard and performance reporting.

An individual in this position must be able to successfully perform the essential duties and responsibilities listed above. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this position.

The above list reflects the general details necessary to describe the principle and essential functions of the position and shall not be construed as the only duties that may be assigned for the position.

MINIMUM QUALIFICATIONS AND REQUIREMENTS

Bachelor's degree in Marketing, Business, Communications, or related field.

• 8+ years of progressive B2B marketing experience.
• Proven experience developing integrated marketing strategies.
• Strong communication, project management, and cross-functional leadership skills.

Preferred:

• Logistics, transportation, freight brokerage, or supply chain experience.
• Experience building or scaling a marketing function.
• Hands-on builder with both strategic and execution experience.
• Experience managing agencies and external vendors.
• Executive brand-building and thought leadership experience.
• HubSpot or comparable marketing automation platform.
• Familiarity with EOS (Entrepreneurial Operating System).

HOW SUCCESS IS MEASURED

Revenue impact: marketing-sourced and marketing-supported opportunities, cost per opportunity.

• Content & brand: executive posting cadence, engagement, LinkedIn growth, PR, and thought leadership.
• Demand generation: leads by source, cost per lead, conversion rates.
• Digital: website traffic, form fills, SEO, SEM, and conversion metrics.
• Sales enablement: sales adoption of marketing materials and alignment with Marketing.

WORK ENVIRONMENT

Work is performed in an office environment. The noise level in the work environment is usually moderate. The work environment characteristics described here are representative of those an individual encounters while performing the essential functions of this position.