Vice President, Global Direct Sales in at CNC Software, LLC

Your Role at a Glance

The Vice President, Global Direct Sales leads Mastercam's global direct-sales organization and is accountable for developing, implementing, and executing the direct-sales strategy in alignment with Mastercam's overall commercial objectives. This role owns the global direct-sales operating model, including direct account ownership, strategic account management, regional and territory strategy, customer segmentation, new customer acquisition, customer retention, expansion revenue, and direct seller productivity. The position requires strong executive presence, the ability to build trusted customer and internal relationships, and the discipline to drive measurable performance through quota ownership, pipeline rigor, forecast accuracy, and consistent execution.

*This position is open to candidates located in the US, Canada, UK, Ireland, France, Italy, Spain, Germany or Portugal.*

How You’ll Drive Success

• Lead the global direct sales organization to expand the existing customer base, acquire new direct customers, and deliver clear, measurable annual, quarterly, and monthly targets.
• Own direct-sales bookings, annual recurring revenue, quota attainment, pipeline coverage, forecast accuracy, win rate, win-loss analysis, sales cycle length, and margin contribution while providing timely performance updates to Executive leadership and key stakeholders.
• Engage regularly with internal and external leaders across Mastercam and Sandvik to drive alignment, reinforce accountability, and ensure direct-sales processes are clearly defined, consistently implemented, and proactively managed.
• Create a collaborative, performance-oriented culture that encourages employee development, continuous learning, and clear communication of expectations, priorities, goals, and progress.
• Evaluate performance, review work quality, and provide constructive coaching and feedback to support continuous improvement, leadership development, and strong execution across the organization.
• Lead employees and regional sales leaders across multiple geographies, cultures, and time zones by establishing an inclusive operating rhythm that balances global alignment with local responsiveness.
• Communicate clearly with international audiences, adapting messaging, pace, and level of detail to support team members and stakeholders for whom English may be a second language.

• Develop and recommend short- and long-term direct-sales strategies that maximize performance across regions, territories, and customer segments.
• Establish a disciplined sales operating cadence, including weekly pipeline reviews, monthly forecast calls, quarterly business reviews, CRM data quality standards, opportunity inspection, deal-risk mitigation, and standardized sales-stage governance.
• Translate approved direct-sales strategy into regional execution plans, measurable targets, and structured forecasts.
• Propose territory design, account segmentation, coverage models, quota allocation, sales capacity planning, hiring plans, onboarding standards, coaching cadence, and succession planning for regional sales leaders.
• Partner with Finance, Sales Operations, Business Development, and Executive leadership to align pricing strategy, discount governance, and sales incentive programs with direct-sales priorities.
• Ensure pricing and compensation plans support quota performance, sales productivity, deal velocity, win rate improvement, profitability, and sustainable margin contribution.
• Set measurable sales goals and provide the support, communication, and development needed to align individual, regional, and company objectives with the global direct-sales strategy.
• Align direct-sales resources with approved budgets and capacity plans.
• Partner with Finance to communicate forecast, pipeline, lead generation, sales review, and customer performance insights during the organizational planning cycle.
• Identify risks and opportunities across active and upcoming sales activities and enable the sales team to translate insights into fact-based sales approaches that support sales processes, OKRs, and strategic initiatives.

• Analyze business needs and recommend direct-sales solutions that support long-term strategy while delivering near-term commitments and measurable sales outcomes.
• Improve sales effectiveness and efficiency by defining, implementing, and supporting scalable sales plans, enablement programs, training priorities, and career development initiatives.
• Partner with Marketing, Product, Customer Success, Finance, Sales Operations, Business Development, and Technical Sales to align the direct-sales organization with go-to-market priorities, pipeline generation, product launch readiness, customer retention, expansion opportunities, and actionable customer feedback loops.
• Champion sales initiatives, incentives, and programs; enable internal sales teams; lead with data; and maintain standardized reporting and dashboards for pipeline, forecast, revenue, and productivity performance.
• Prepare clear internal reports, including budgetary, operational, pipeline, and performance updates, and revise them as needed to ensure timely executive visibility and decision-making support.

• Partner with internal and external stakeholders across Mastercam and Sandvik to ensure protocols, processes, and priorities are aligned, consistently executed, and positioned to support future growth.
• Work with senior leadership to advance departmental initiatives through clear analysis, proactive communication, and well-structured execution plans.
• Maintain clear communication and alignment with senior leadership on priorities, performance, risks, and opportunities across the global direct-sales organization.

• Maintain current knowledge of departmental activities, direct-sales best practices, market dynamics, and industry trends to support informed decision-making and high-performance execution.
• Understand relevant legislation, regulatory requirements, and internal policies across applicable jurisdictions, and ensure direct-sales activities remain compliant.

• Perform other duties as assigned.

The Talents We’re Seeking

Who We Are

At Mastercam, we do not just keep pace with manufacturing—we set the pace. For over 40 years, we have been the name behind the breakthroughs, the partner for those who refuse to settle. When the industry says “too complex,” we say, “challenge accepted.”

We are more than software. We are a movement of makers, innovators, and problem-solvers driving transformation across the globe.

Backed by a network of 400 Channel Partners and a thriving developer community, Mastercam delivers the tools and expertise to turn ambitious ideas into flawless reality. From aerospace to automotive, medical to education, we empower manufacturers to push boundaries and redefine what is possible.

As part of Intelligent Manufacturing and the Sandvik Group, we are leading the charge in digital transformation. Our team of 500+ professionals is united by a single mission: to help achieve precision, productivity, and performance without compromise.

Our Core Values? They are not just words. They are how we win:

Innovation. Collaboration. Growth. That is the Mastercam way. Explore more at www.mastercam.com, connect on LinkedIn, and join the conversation with #mastercam.

The next big challenge is waiting—are you ready to accept?

It is the policy of the company to provide equal employment opportunities to all employees and employment applicants without regard to race, color, religion, sex, or national origin or any other classification protected by applicable local or state laws.

EOE/M/F/Vet/Disabled are encouraged to apply.

We are an E-Verify Employer.