Social Media Specialist (New Home Industry) in United States at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Social Media Specialist (New Home Industry) based in the United States.

This role is focused on shaping and managing organic social media presence for homebuilder clients in a highly visual and competitive industry. You will transform provided creative assets into engaging, platform-optimized content that captures attention and drives brand awareness across channels like Instagram, Facebook, TikTok, and LinkedIn. The position blends content creation, storytelling, and performance-driven iteration, requiring both creative instinct and analytical thinking. You will manage multiple client accounts simultaneously, ensuring consistency in tone, timing, and brand identity while maintaining high-quality output. The environment is fast-paced, remote, and highly collaborative, with constant exposure to marketing strategies within the new home construction space. This is an opportunity to directly influence how homebuilders connect with buyers through digital storytelling.

• Develop, write, and edit engaging social media copy tailored to homebuilder clients across platforms such as Instagram, Facebook, TikTok, and LinkedIn, ensuring consistent tone and brand alignment.
• Edit short-form and long-form video content for social distribution, optimizing for engagement, storytelling, and platform-specific best practices.
• Design visually compelling social media graphics and posts using provided brand assets and guidelines, ensuring high-quality and on-brand output.
• Build, manage, and maintain content calendars and publishing schedules across multiple client accounts, ensuring consistency and timely execution.
• Monitor and analyze social media performance metrics, translating insights into actionable adjustments to improve engagement and results.
• Coordinate with clients to collect assets, align on content needs, and ensure smooth communication throughout campaign execution.
• Support the organization’s own organic social media presence as needed, contributing to broader brand visibility and growth.

• 3+ years of experience in social media management, digital content creation, or marketing, with specific experience in the new home or real estate industry required.
• Strong video editing skills for short-form and long-form social content using tools such as Adobe Premiere, Final Cut Pro, or similar platforms.
• Proficiency in graphic design tools such as Canva, Adobe Creative Suite, or equivalent design software.
• Excellent copywriting skills with the ability to adapt tone, style, and messaging across different brands and audiences.
• Solid understanding of social media analytics, with the ability to interpret performance data and adjust content strategy accordingly.
• Strong organizational and multitasking skills, with the ability to manage multiple client accounts in a fast-paced environment.
• Self-motivated, detail-oriented, and comfortable working independently in a fully remote setting.

• Fully remote work with flexibility and autonomy.
• Opportunity to work closely with leading homebuilder brands in the U.S. market.
• Collaborative and supportive team culture focused on professional growth.
• Competitive compensation aligned with experience, with potential for growth.
• Exposure to advanced social media marketing strategies within a niche, high-impact industry.
• Opportunities to expand creative and strategic skill sets across multiple clients and campaigns.