Director of Brand and Content at Franchise Sidekick – Omaha, Nebraska

Franchise Sidekick Overview

At Franchise Sidekick, we help people live life on their terms through business ownership—and we’ve helped place over 10,000 franchise locations along the way. We are a franchise advisory company on a mission to make the franchise buying process easier, smarter, and less risky. We combine decades of experience, smart technology, and a people-first approach to guide entrepreneurs toward franchise opportunities that truly fit their goals, lifestyle, and investment level. We’re a growth-stage company driven by purpose, grounded in values, and fueled by the belief that work should feel both meaningful and collaborative. Our team operates with trust, transparency, and a shared commitment to helping others succeed.

Role Overview

Job Title: Director of Brand & Content

Job Type: Full-Time W2 Employee

Reports To: Chief Growth Officer

Department Head: Chief Growth Officer

Direct Reports: Yes

Location: Omaha Headquarters (Hybrid: Office + Work From Home)

Compensation: $97,000 - 105,000 Base Salary + Up to a $18,900 Incentive Bonus

Your Impact on Team Sidekick

Step into the role of Director of Brand & Content and become the architect of our authority and organic demand engine in the franchising industry.

This is not a content production role. This is a brand and conversion leadership role.

You will be responsible for shaping how Franchise Sidekick is perceived in the market—ensuring our content builds trust at scale and converts organic attention into qualified leads.

You will lead a high-output content engine spanning video, blogs, podcasts, and social media—ensuring every piece of content not only educates and engages, but moves prospects forward in their journey.

You will work closely with the Director of Growth & Demand Generation to ensure organic traffic, content engagement, and brand authority translate into measurable pipeline and revenue.

Your mission is clear: build authority, capture demand, and convert organic attention into qualified opportunities.

Brand Strategy & Positioning (20%)

Define and evolve Franchise Sidekick’s brand narrative and differentiation within the franchising marketEnsure consistency across all messaging, platforms, and customer touchpointsStrengthen authority through thought leadership, education, and storytellingAlign brand positioning with growth strategy and key customer avatars

Content Strategy & Editorial Leadership (20%)

Develop and execute content roadmaps aligned with business objectivesIdentify high-impact content themes that build trust and drive conversion across long sales cyclesOversee blogs, podcasts, YouTube, and educational contentEnsure all content plays a clear role in the buyer journey—from awareness to lead conversionCreate cornerstone content that compounds in value over time

Organic Demand Capture & Conversion (20%)

Develop strategies to convert organic traffic into qualified leads across all content channelsOptimize blogs, videos, and content assets for lead capture through CTAs, lead magnets, and conversion pathwaysPartner with Growth to align organic funnels with overall lead generation strategyImprove conversion rates from content engagement to inquiry, application, or consultationIdentify high-performing content and build conversion layers around it (downloads, guides, assessments, etc.)Continuously test and refine how organic audiences are guided into the funnel

Creative Direction & Content Production (15%)

Provide creative direction across video, written, and visual contentDevelop messaging frameworks, hooks, and narrative structures aligned with audience psychologyPartner with Video, Design, and Content teams to execute high-quality content at scaleEnsure content includes clear calls-to-action and pathways that guide users toward becoming leadsCollaborate with Growth to align content with campaigns, funnels, and paid creativeCommunity Growth & Brand Authority (10%)Grow and engage audiences across YouTube, LinkedIn, Instagram, and other key platformsIncrease brand search, organic demand, and audience trustFoster meaningful community interaction and conversationPosition Franchise Sidekick as a leading educational voice in franchisingEvents, Partnerships & Brand Expansion (10%)Lead marketing planning and execution for Franchise Sidekick’s SKIP eventsDevelop pre-event, live, and post-event content strategiesPartner cross-functionally to maximize event reach, engagement, and brand impactLeverage events and partnerships to expand visibility and credibilityAi-Enabled Content & Distribution (5%)Leverage AI tools to accelerate content production, repurposing, and researchUse AI to identify audience trends, insights, and content opportunitiesBuild systems that scale content output across multiple formats and platformsEnsure AI enhances efficiency while maintaining strong brand voice and quality

A Day in the Life...

No two days will look the same—and that’s what makes this role so impactful.

One day, you might be working with senior leadership to refine messaging around franchise ownership and education. The next, you’re analyzing content performance to identify opportunities to increase engagement and improve conversion from organic traffic to leads.

You’ll collaborate closely with the Growth team to align content with funnel strategy—ensuring organic audiences are effectively guided toward becoming qualified opportunities. You may be developing a flagship content series designed to build trust over a long buyer journey or optimizing high-performing content with new conversion pathways.

Throughout the week, you’ll guide your team on creative direction, refine content priorities, and ensure all content contributes to both brand authority and measurable business impact.

Whether you’re shaping narrative, improving conversion, or amplifying Sidekick’s voice as an industry leader, your work will directly influence how we generate and convert demand.

This Role Might Be a Good Fit For You If

Have 8+ years of experience in content strategy, brand leadership, or editorial roles with a track record of driving measurable business impactHave led high-output content teams across video, written, and social formats while maintaining consistency and qualityUnderstand how to build trust over long sales cycles and convert organic traffic, content engagement, and audience attention into qualified leadsThink strategically about content—focusing on authority, positioning, and conversion, not just outputAre comfortable providing creative direction, including messaging, hooks, and storytelling frameworks, without personally executing assetsCollaborate effectively with Growth/Demand Gen teams to align brand with performance and pipelineHave strong project management skills and can manage multiple initiatives, timelines, and workflows in a high-output environmentKnow how to prioritize ruthlessly and focus team resources on the highest-impact content initiativesHave experience operating within small, high-performing teams in fast-paced, growth-oriented environmentsUse data and insights to continuously refine content strategy and improve performanceAre curious about AI and actively explore tools that increase content output, insight, and efficiencyAre passionate about entrepreneurship and excited to help people discover the power of business ownership

What Success Looks Like in the First 90 Days

Take ownership of Franchise Sidekick’s content engine and team workflowsRefine brand messaging and ensure consistency across key channelsImprove prioritization of high-impact content initiativesIncrease engagement across core platformsImprove conversion from organic traffic to leads through content optimizationSuccessfully support a SKIP event with clear marketing and content strategyAlign closely with Growth to support campaigns and funnel performance

What's In It For You?

Paid Time Off- Every Sidekick starts with 16 days of PTO, two floating holidays, and a paid volunteer day annually. We also offer nine paid company holidays each year as well. Team Members earn additional PTO for each year of employment.Franchise Ownership Program- After you're established with Sidekick, we offer a Franchise Purchase Discount which allows you to own your own Franchise Business at a $30,000 to $50,000 savings. Some restrictions and minimum qualifications apply to the discount. Client Referral Commission- We encourage every member of Team Sidekick to utilize their network to find qualified candidates for franchise ownership. We pay $3,000 for every qualified lead you submit that ends up purchasing a franchise. Sidekick Benefits- Sidekick offers the following benefits:Full Medical Benefits with up to $750 monthly Employer Contribution (depending on plan type and level, subject to change based on renewals)Employer Paid Dental, Vision, and Life Insurance ($0 cost to employees with options for family coverage)Optional Health Savings Account, Supplemental Insurance, and Cybersecurity Coverage401k with 3% Employer Contribution (no match required)$1,500 Annual Best Self Stipend for professional and personal development

Working Conditions

Franchise Sidekick utilizes a hybrid work structure with in-office and blended work Some travel is required (less than 15% annually)Minimal physical requirements

Our Process & Next Steps

At Franchise Sidekick, we’re committed to building a team that reflects our values and supports our mission. We take our hiring process seriously—not just to find the most qualified candidates, but to ensure the right fit for both you and our team.

After you apply, our team will review your materials and reach out if your background aligns with the role. Our process typically includes an initial interview, followed by deeper conversations with team members. In some cases, we may ask you to complete a short exercise relevant to the role.

We’ll communicate clearly throughout the process and ensure you understand next steps at every stage.

Franchise Sidekick is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.