Marketing Specialist at SALSON LOGISTICS INC – NEWARK, New Jersey

Position Description: We are searching for a motivated marketing professional seeking greater opportunity and responsibility who will thrive in our action-oriented, hands-on environment, working independently and collaboratively with the CEO and sales team. Seeking detail-oriented person with good project management skills, strong writing, PPT skills and digital marketing experience. The marketing professional will be based out of our Newark, NJ office and will contribute to all phases of our marketing activities in North America.

• Corporate Communication & Branding
• Oversee all corporate communications, including public relations, executive messaging, internal communications, and media engagement.
• Shape and strengthen the companys global brand identity, ensuring consistency and differentiation across all channels.
• Lead storytelling initiatives that elevate the companys technical leadership and value to customers and partners.
• Strategic Leadership & Collaboration
• Develop and execute the divisional marketing strategy aligned with corporate vision and growth objectives.
• Partner with Business Line and Sales leaders to define and execute annual marketing plans that support revenue and product goals.
• Serve as a strategic advisor to senior leadership, providing insights on market trends, competitive positioning, and customer engagement.
• Foster strong collaboration across Sales, Engineering, and Product Management to ensure unified go-to-market execution.
• Demand Generation & Digital Strategy
• Lead the creation and execution of targeted digital campaigns that generate qualified leads and support account-based marketing objectives.
• Manage divisional marketing automation, SEO/SEM, and analytics platforms to ensure measurable results.

• Bachelors degree and/or equivalent experience
• 3-5 years of marketing experience at an agency or corporation
• Good sense of project management and sense of urgency with urgent projects that CEO may need
• Experience developing marketing plans to increase brand awareness across North America
• Strong experience of planning and/or working within existing marketing campaigns
• Digital marketing expertise, including web site, email automation, social platforms, events and videos
• Experience of working successfully with a designer to create printed and digital marketing assets
• Organized team player with the ability to multi-task, work independently, problem-solve and deliver top quality work -- in a fast-paced environment
• Strong writing and presentation skills, including preparing written materials and interactive presentations
• Comfort interacting directly with c-level and senior executives
• Organized, confident, adaptable communicator with an entrepreneurial spirit and collaborative mindset
• Good working knowledge of Microsoft Office packages including Word, Excel, Outlook, PowerPoint and InDesign