Senior Manager- Brand Identity & Operations in Conshohocken, Pennsylvania at ICIMS - Lutron Electronics Company, Inc

Lutron Electronics Company, Inc
Senior Manager- Brand Identity & Operations

US-PA-Conshohocken

Job ID: 2026-5151
Type: Regular Full-Time
# of Openings: 1
Category: Marketing
Lutron - Conshohocken, PA

Overview

Lutron Electronics Co., Inc. has an immediate opening for a Senior Manager, Brand Identity and Operations to ensure Lutron's commercial identity is expressed consistently and effectively across every touchpoint. This position is based in Conshohocken, PA.

This is an operator role with strategic edge. Partnering closely with senior leadership, you will translate brand identity into clear plans, scalable processes, and disciplined execution. A core mandate is leading the quarterly Brand Identity Review, the central forum aligning Marketing, Sales, Business, and Creative leaders on performance, priorities, and execution.

You will ensure Lutron's voice, story, and presence resonate consistently across the commercial, high-end architecture, and specification market, strengthening relevance and long-term brand equity in the design ecosystem.

Responsibilities

• Operationalize Lutron's brand identity—messaging, positioning, and tone—across all commercial touchpoints
• Design and lead the quarterly Brand Identity Review to align cross-functional leaders on performance, priorities, and execution
• Build and enforce governance frameworks that protect brand consistency at scale
• Ensure high-quality identity expression across digital platforms, campaigns, sales enablement materials, and physical experiential environments
• Translate customer insights, market intelligence, and competitive analysis into go-to-market direction and strategic positioning
• Define and track KPIs for brand consistency, execution efficiency, and commercial impact
• Partner with Insights & Research to monitor brand health and inform identity evolution
• Streamline marketing operations and workflows; remove friction across Marketing, Sales, Product, and Communications
• Act as a trusted partner to senior leadership, providing visibility into execution performance, organizational alignment, and risks
• Influence execution across earned, owned, and paid channels to ensure consistent identity expression

Qualifications

• Bachelor’s Degree required
• 10+ years of professional work experience in brand strategy, strategic marketing, customer insights, competitive intelligence, or storytelling-driven roles
• Experience in architecture, design, lighting, hospitality, luxury, or innovation-driven industries strongly preferred
• Proven ability to translate insights into strategic positioning, narrative frameworks, and creative direction
• Experience influencing senior leaders and driving cross-functional alignment
• Proven understanding of the specification community and commercial customer landscape
• Ability to operate at both strategic and executional levels
• Exceptional communication and storytelling skills with the ability to inspire and align stakeholders
  
• Ability to operate at both strategic and operational levels
• Exceptional communication, facilitation, and storytelling skills

Lutron Electronics’ position as theworldwide leader in innovative lighting control and shading solutions has enabled consistent, annual growth. Our company has cultivated a reputation of unsurpassed quality, a broad range of technologies and product offerings, and a strong commitment to servicing our customers worldwide. This has allowed the company to invest in developing new technologies and services, expand our technical capabilities and global presence, and to find and retain the best talent. Build your career with Lutron where you will enjoy competitive compensation and benefits while exploring many options for continued growth and education. Make a difference every day in our dynamic, people-centric, technology-driven organization. For more information, view our website atwww.lutron.com.

Lutron Electronics is an Equal Opportunity – Affirmative Action – Employer. We welcome qualified, motivated applicants regardless of race, color, religion, sex, national origin, age,disability or genetics.

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