Business Development Representative at G10 Inc – Delavan, Wisconsin

The BDR will be the first point of contact for prospective merchants, responsible for identifying qualified opportunities and setting discovery calls for our Account Executive team. This role is foundational to our growth strategy as we scale toward our $15M revenue target in 2026.

Key Responsibilities:

• Conduct outbound prospecting to established DTC brands (8-figure+ revenue) using Apollo.io and other sales tools
• Qualify inbound leads from marketing campaigns and website inquiries
• Schedule 15-20 qualified discovery calls per month for AEs
• Maintain detailed CRM records and pipeline visibility
• Collaborate with Marketing on campaign messaging and conversion optimization
• Research target accounts to personalize outreach and improve response rates

Success Metrics (First 90 Days):

• Month 1: Ramp on product knowledge, ICP definition, and qualification framework
• Month 2: 10+ qualified meetings booked
• Month 3: 15-20 qualified meetings booked with 40%+ show rate

Ideal Candidate Profile

Required:

• 1-2 years of BDR/SDR experience in B2B sales (SaaS, logistics, or e-commerce preferred)
• Proven track record of exceeding activity and meeting-booked quotas
• Strong written communication skills for email and LinkedIn outreach
• Comfortable with cold calling and multi-channel prospecting
• Self-motivated with excellent time management and organizational skills

Bonus:

• Familiarity with e-commerce operations, fulfillment, or 3PL industry
• Experience with Apollo.io, HubSpot, or similar sales tech stack
• Understanding of DTC brand challenges and supply chain considerations