Corporate Partnerships Coordinator in Dallas, Texas at Learfield IMG College

Position Title: Corporate Partnerships Coordinator

Requisition ID: R101157

Location: Dallas, TX | Atlanta, GA

Full/Part-Time: Full time

About Us:

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

Learfield is seeking a proactive and relationship-driven Corporate Partnerships Coordinator to join our Corporate Sales team and assist with the day-to-day activation of corporate sponsorships. This role is focused on learning systems and processes along with coordinating the execution of partnership for assigned portfolio of clients. Our ideal candidate will be highly organized, brings energy, ownership, and a commitment to delivering exceptional results for our partners and university stakeholders.

In this role, you’ll execute day-to-day activation tasks and supports various partner programs across digital, social, in-venue, broadcast, and experiential platforms. You’ll serve as a point of contact for a diverse group of sponsors—ensuring that every campaign element is flawlessly executed and strategically aligned. This position is ideal for someone early in their career and who is ready to coordinate partner deliverables and support day-to-day client services under supervision.

Essential Duties & Responsibilities:

• Support the day-to-day execution and activation of corporate partnerships across digital, social, in-venue, broadcast, and experiential platforms
• Coordinate the delivery of partnership assets, ensuring all elements are executed accurately, on time, and aligned with contractual obligations
• Maintain and track partnership deliverables, including proof of performance, campaign recaps, and reporting materials
• Assist in the development and execution of activation plans, incorporating partner objectives and brand standards
• Serve as a point of contact for internal teams and property partners to support seamless execution of sponsorship programs
• Update and manage partnership details within internal systems, including CRM, contracts, and activation timelines
• Collaborate cross-functionally with Sales, Marketing, and Operations teams to support partner initiatives and ongoing campaigns
• Conduct research and gather insights to support partnership strategy, activation ideas, and renewal efforts
• Contribute to a positive team environment by communicating effectively, staying organized, and supporting team priorities as needed
• Participate in training and development opportunities to build knowledge of partnership management and activation best practices

Minimum Qualifications:

• Some experience or exposure to partnership services, marketing, sponsorships, or a related field
• Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment
• Effective communication skills, both written and verbal
• Detail-oriented with strong follow-through and a proactive approach to problem-solving
• Ability to learn systems, processes, and best practices quickly
• Collaborative mindset with the ability to work across teams and build relationships

Preferred Qualifications:

• Bachelor’s degree in business, marketing, sports management, or a related field
• Exposure to marketing, branding, research, or partnership activation within sports, media, or agency environments
• Familiarity with CRM systems and/or project management tools
• Interest in sports, entertainment, or partnership marketing

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.