Director of Spa & Ancillary Revenue at Bolt Farm Treehouse – Whitwell, Tennessee

Director of Spa & Ancillary Revenue

Title: Director of Spa & Ancillary Revenue

Company: Bolt Farm Treehouse | Whitwell, TN

Location: On-Site (expanding to Americas most breathtaking locations)

Employment Type: Full-Time | 24/7 Luxury Wellness Environment

OTE: $120k$180k+ (uncapped)

You Know This Role Was Built for You If

Youve run luxury wellness or experiential revenue as a disciplined machinenot from decks, but from the floor.

Youve:

• Led 1020 person teams to consistent execution
• 
  
• Driven 2050% ancillary revenue lift through utilization, attach, and rebooking
• 
  
• Coached tasteful selling that protects romance, wellness, and trust
• 
  
• Operated with dashboards, not vibes
• 
  

Backgrounds that win here:

High-end spas Boutique fitness (Equinox / Orangetheory / Pilates) Premium retail (Sephora / Lululemon) Experiential hospitality.

No spa experience required.

Commercial instinct + humane leadership required.

If you avoid weekly metrics, soft-pedal standards, or want guaranteed paystop here.

The Role (Plain Truth)

You run spa + on-site ancillary revenue as a predictable, high-margin system.

You do not invent new offers.

You do not expand guest promises.

You do not add operational complexity.

You extract more value from what already workscleanly, calmly, and at scale.

Revenue only counts if:

• Quality holds
• Ops stay calm
• Guest trust increases

What You Own (Very Explicit)1. Spa Operations & Revenue (End-to-End)

You directly lead the spa team and results.

You own:

• Utilization, flow, and schedule discipline (target 95%)
• Revenue per available treatment (RPA)
• Booking conversion, rebooking, and upgrades
• Therapist coaching (service flow + soft selling)
• Same-day issue resolution and QA readiness

2. On-Site Ancillary Revenue (Existing Streams Only)

You maximize current revenue channels:

• Spa add-ons and upgrades
• Rebooking
• Referrals
• Meals program
• Retail / minibar
• In-stay upsells via hosts
• Pre-stay upsells

Guardrail:

• No new packages (for 6-12 months or until Founder approval)
• No new promises
• No volume ops cant deliver

3. Offer Execution & Conversion Systems

You operationalize what already exists:

• Scripts
• Timing
• Presentation
• Attach points
• Team behaviors

You run weekly revenue tests inside approved offers:

• Keep winners
• Kill losers fast

4. On-Floor Leadership

You are:

• On the floor daily
• Coaching in real time
• Reviewing guest profiles (VIP / high-intent / HNW)
• Working shoulder-to-shoulder with spa + host teams

This is not a desk role.

Not Owned By This Role:

• New product or package creation
• Pricing or brand positioning
• Ops enforcement or QA pass/fail (Head of Standards & Accountability)
• Staffing outside the spa
• Marketing demand generation

You convert demand.

You do not invent it.

How Youll Win

• Spa becomes a reliable, high-margin engine
• Ancillary revenue per occupied night climbs cleanly
• Rebooking and referrals rise without pressure
• Teams sell with warmth, not push
• Ops remain calm as revenue scales

90-Day Outcomes

Days 130

• Lock baselines (utilization, RPA, conversion)
• Install coaching cadence
• Close obvious revenue leaks

Days 3160

• Spa running predictably
• Attach and rebooking behaviors consistent
• One core metric up 1020%

Days 6190

• Repeatable playbooks locked
• Revenue up with no QA degradation
• 12-month optimization roadmap delivered

Scorecard (Objective, Non-Negotiable)

• Spa utilization %
• Revenue per available treatment
• Ancillary revenue per occupied night
• Rebooking + referral revenue

QA gate: revenue does not count if standards slip

Compensation

OTE: $120k$180k+ (uncapped)

Base: ~$60k$80k

Performance: ~$60k$100k+

Payout cadence:

• Weekly: core revenue metrics
• Monthly: rebooking / referral performance

No subjective bonuses.

No self-reporting.

Who Thrives Here

Operators who:

• Win weekly
• Coach teams instead of hero-selling
• Protect luxury while driving numbers
• Can say stop as confidently as sell
• Take pride in calm, profitable execution

One-Line Truth

You are paid to turn existing guest desire into predictable, high-quality revenuewithout ever breaking trust, luxury, or operations.

Application Instructions:

Resume + brief note on experience: How you drove predictable spa or ancillary revenue while protecting guest experience.