Senior Associate Brand Manager in Sumner, Washington at MiLa

About MiLa

MìLà is a Chinese food company. Our teams work tirelessly to enhance delicious products that we all enjoy at home! While MìLà is a Chinese food brand, it’s really a celebration of the power of food to bring us together, share our stories, and discover new flavors and cultures.

Our mission is to build something that feels authentically and uniquely true to our roots as a Chinese-American-founded brand. Something we can own, but that’s also meant to be shared. One of the things we love about Chinese food is that it’s traditionally served family-style—shared with everyone gathered at the table. MìLà is a Chinese food brand, but it’s really a celebration of the power of food to bring us together, share our stories, and discover new flavors and cultures.

Core Values

Explore our core values here: https://eatmila.com/pages/careers

About the role

(This is a hybrid-role based in Sumner, WA)

As a Senior Associate Brand Manager at MìLà, you will play a critical role in shaping how our brand shows up across product, campaigns, and customer touchpoints. You will sit at the intersection of marketing, product, and creative—bringing together storytelling, data, and execution to drive brand growth and new product commercialization.

This is a high-impact, cross-functional role where you will launch new products, manage cross-functional teams and ensure a consistent, high-quality brand experience. You should be comfortable operating in a fast-paced environment, balancing creative thinking with strong analytical rigor.

What you'll do

• Support and execute brand strategies that strengthen MìLà’s positioning across channels
• Own key components of product launches, including positioning, messaging, and go-to-market planning
• Partner closely with greater sales and marketing team to develop compelling brand assets and experiences, including customer-facing sales assets
• Translate point-of-sale data into actionable insights
• Manage timelines and cross-functional coordination across multiple projects simultaneously
• Lead consumer research initiatives to support product commercialization, either directly or with support of agency partners
• Contribute to building scalable brand systems, processes, and best practices
• Event management/marketing experience a plus

What you'll have

• Strong understanding of brand marketing, consumer insights, new item commercialization, and project management
• Ability to operate in a fast-paced, high-growth environment with an entrepreneurial mindset
• Excellent communication, relationship-building, and presentation skills
• Strong organizational skills and ability to manage multiple priorities simultaneously

Education & Experience

• 2–4+ years of experience in brand management, marketing, or related roles (CPG, DTC, or high-growth startup preferred)
• Strong understanding of brand building and performance marketing fundamentals
• Experience managing campaigns and product launches end-to-end
• Highly organized with strong project management skills and attention to detail
• Analytical mindset with the ability to translate data into actionable insights
• Excellent written and verbal communication skills
• Ability to thrive in ambiguity and operate with a high level of ownership

Compensation

• Base salary of $115k–$120k (DOE) plus 10% performance-based bonus potential

Why Should You Join Us?

• Comprehensive health coverage including medical, dental, and vision insurance. MiLa covers 75% of employee premiums & 25% of dependent premiums
• Optional Extra Protection for Life & AD&D (with guarantee issue amounts at time of hire), Hospital, and Short Term Disability
• Invest in your Future - 401(k) plan to help with your long-term financial security

See other openings at MiLa here: https://eatmila.com/pages/careers