Specialist II, Community Relations - Monroe Community College in Rochester, New York at Monroe Community College

Monroe Community College

Location: Rochester, NY Category: Professional Staff Posted On: Mon May 6 2024 Job Description:

Function of Position:

The College Relations Specialist II assists in executing the College's communications in support of Community Relations. This position supports a broad range of institutional communications, with a particular emphasis on media relations, college-wide initiatives, internal communications, and crisis and emergency communications. As such, the position occasionally requires work beyond the traditional workday and adheres to the Faculty Association Contractual Agreement guidelines (Article 45 - Compensation, Section B). The College Relations Specialist II works with internal and external audiences to strengthen awareness and understanding of MCC's key messages and brand.

Examples of Duties & Responsibilities:

Primary Functions:

• Supports MCC's strategic objectives through communication tactics across a variety of platforms, including print and digital media.
• Implements aspects of the College's integrated communications plan, brand strategy, and the promotion of key messages through internal and external communications, media relations, and other strategies.
• Supports the College's enrollment and brand positioning goals.
• Identifies opportunities to advance the College's reputation and helps develop and implement ideas.
• Assists with crisis and emergency communications efforts.
• Creates and implements project plans/schedules.
• Assist in content development, editing, and proofreading for Community Relations and SUNY-related projects. This includes department web pages, annual reports, announcements/articles, and media relations.
• Produce stories and articles for print and digital spaces; media releases, pitches, and advisories; social media content and internal communications.
• Assist with the general (public/media) activities within the Community Relations office such as photo taking and management, event support, fact confirmation, and interviews.

Secondary Functions:

• Performs other duties and responsibilities assigned by the director of Community Relations.
• Supports broad institutional events with strategic communications.
• Conducts secondary research to inform and support the advancement of the College's brand strategy.
• Stays abreast of issues and interests of external and internal audiences to guide communication strategies and tactics.

MCC Expectations:

• Adheres to the College Code of Conduct.
• Contributes to, supports, and maintains an equitable, inclusive, and collaborative College environment.
• Maintains technological competencies utilized by the College.
• Commits to the philosophy of a comprehensive community college.
• Commits to professional growth. which includes seeking ongoing training in diversity, equity and inclusion to better serve students.

Job Requirements:

Required Qualifications:

• Earned bachelor's degree in a related field (communication, journalism, public relations, English, etc.) from a regionally accredited higher education institution.
• Prior work experience in communications.
• Evidence of effective written and verbal communication skills.
• Evidence of effective interpersonal skills.
• Evidence of computer skills applicable to the Community Relations Department.

Preferred Qualifications:

• Earned master's degree in a related field (communication, journalism, public relations, English, etc.) from a regionally accredited higher education institution.
• Five years of experience in communications or a related field.
• Bilingual and able to read, write, and speak Spanish, or other languages, proficiently

Additional Information:

Salary: Salary is determined based on experience, internal equity and college budget. This position begins at $52,000.

MCC offers a Flexible Work Policy for benefit eligible employees. Types of flexible work arrangements include flextime/staggered shifts, remote work/telecommuting and compressed work schedule. The availability of flexible work arrangements varies by division, department, and position, based upon business and operational needs. Limitations to flexible work arrangements are outlined in the official policy.

Monroe Community College prohibits discrimination based on race, color, religion, sex, sexual orientation, pregnancy, familial status, gender identity or expression, age, genetic information, national or ethnic origin, physical or mental disability, marital status, veteran status, domestic violence, victim status, criminal conviction, or any other characteristic or status protected by state or federal laws or College policy in admissions, employment, and treatment of students and employees, or in any aspect of the business of the College.

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