Director of Marketing in Burlington, Wisconsin at BEDO Brands Inc

At BEDO Brands, we exist to make other people shine through exceptional gowns and events.

Our portfolio includes bridal retail brands and wedding venues that help create some of life's most meaningful moments. As we continue to grow, we're looking for a strategic, data-driven marketing leader to help drive our next chapter.

This is an opportunity for an experienced marketing leader who thrives on building brands, generating demand, leading high-performing teams, and turning customer insights into business results.

As Director of Marketing, you'll own the strategy, execution, and performance of marketing across our bridal retail, e-commerce, and wedding venue businesses.

What You'll Do

• Develop and execute omnichannel marketing strategies that drive awareness, lead generation, customer acquisition, and revenue growth
• Create and manage annual marketing plans, campaigns, budgets, and performance targets across all business units
• Build demand ahead of new store launches, market expansions, and key growth initiatives
• Lead e-commerce marketing efforts that convert social, email, and digital audiences into customers
• Oversee customer acquisition, retention, loyalty, and brand engagement initiatives
• Partner across departments to translate customer insights into growth opportunities
• Evaluate campaign performance and ROI using data to improve results
• Lead, coach, and develop a high-performing marketing team

Why BEDO Brands?

Our Mission
Make other people shine through exception gowns and events

Our Core Values
CARE: We care first for each other, then customers
SERVICE: We wow our customers with service and hospitality
PROCESS: We follow repeatable systems to ensure consistently excellent experiences
IMPROVEMENT: We constantly improve and raise the bar

Growth

Over the next three years, this leader will play a critical role in helping BEDO Brands scale from a regional bridal company into a nationwide premier portfolio of bridal, event, and celebration brands.

Officing Expectations

The Director of Marketing will work from our BEDO Brands office located in Burlington, WI one day per week, then office from home the remaining four days of the week. The right candidate will be willing to office from HQ more than one day per week when needed.

Our Ideal Candidate Is:

• Strategic and analytical
• A strong people leader
• Growth-oriented and innovative
• Collaborative across functions

Preferred Qualifications

• 5+ years of marketing leadership experience
• Experience scaling marketing in a multi-unit or multi-brand organization
• E-commerce marketing expertise with measurable results
• Budget and ROI management experience
• Bridal, retail, hospitality, or consumer brand experience preferred

Compensation & Benefits

• Competitive salary and performance bonus opportunity
• Health, Dental, Vision, 401(k), PTO, and Unique Benefits Program
• Professional development opportunities