VP of Marketing in United States at Jobgether
NewJob Function: Marketing
Jobgether
United States, United States
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Job Description
VP of Marketing
Accountabilities:
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a VP of Marketing in United States.
This is a high-impact leadership opportunity for a strategic and hands-on marketing executive ready to shape the future of a growing B2B SaaS organization operating within the insurance and financial technology space. In this role, you will lead the full marketing function, driving brand visibility, pipeline growth, customer engagement, and go-to-market excellence across multiple channels. You will collaborate closely with Sales, Product, Customer Success, and Executive Leadership to create compelling market positioning and scalable growth strategies. The environment is fast-paced, collaborative, and highly cross-functional, offering the chance to influence both long-term vision and day-to-day execution. This role is ideal for a modern marketing leader who combines strong operational discipline with creative thinking and data-driven decision-making. You’ll have the opportunity to build scalable processes, mentor a high-performing team, and directly contribute to revenue growth and market expansion.
- Develop and execute a comprehensive marketing strategy aligned with business growth objectives, revenue targets, and market positioning goals.
- Lead demand generation initiatives across inbound, outbound, account-based marketing, partner marketing, digital campaigns, and industry events.
- Collaborate closely with Sales and Account Management teams to drive pipeline growth, customer engagement, and account expansion initiatives.
- Oversee brand strategy and ensure consistency across messaging, digital presence, customer communications, thought leadership, and visual identity.
- Translate company strategy and product direction into compelling positioning, storytelling, and differentiated market narratives.
- Manage marketing operations, budgeting, forecasting, reporting, and KPI tracking with a strong focus on efficiency and ROI.
- Direct the creation of marketing collateral, website strategy, sales enablement materials, content marketing assets, and product communications.
- Lead and mentor a lean, high-performing marketing team while balancing strategic leadership with hands-on execution.
- Establish scalable workflows, operational processes, and cross-functional alignment between Marketing, Sales, Product, and Executive Leadership teams.
- Analyze market trends, customer insights, campaign performance, and competitive positioning to continuously refine marketing strategies.
- 12+ years of experience in B2B SaaS marketing, preferably within enterprise software, insurtech, fintech, or other regulated industries.
- Proven track record of leading both strategic marketing initiatives and hands-on execution in high-growth business environments.
- Strong expertise in demand generation, account-based marketing, lifecycle marketing, brand development, and go-to-market strategy.
- Experience partnering closely with Sales and Customer-facing teams to drive measurable business outcomes and revenue growth.
- Demonstrated ability to build, scale, and optimize marketing functions with lean teams and limited resources.
- Strong operational and analytical mindset with experience managing budgets, forecasting, KPIs, and marketing performance metrics.
- Excellent communication, storytelling, leadership, and presentation skills.
- Experience leading creative direction and brand strategy across multiple marketing channels and customer touchpoints.
- Collaborative leadership style with the ability to influence stakeholders across departments and executive leadership teams.
- Familiarity with Salesforce, HubSpot, and modern marketing technology platforms.
- Experience within insurance, financial services, or highly regulated sectors is considered a strong advantage.
- Fully remote work environment within the United States.
- Competitive base salary ranging from $210,000 to $250,000 annually.
- Opportunity to lead and shape the marketing strategy of a growing technology organization.
- Collaborative and innovation-driven company culture that values creativity, transparency, and impact.
- Exposure to executive leadership and high-level strategic decision-making.
- Professional growth opportunities within a fast-scaling SaaS environment.
- Inclusive workplace committed to diversity, collaboration, and employee development.
- Flexible remote work structure supporting work-life balance and autonomy.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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Job Location
United States, United States
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