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Solutions Marketing Manager | Flow Cytometry in Canada Creek, Nova Scotia at Jobgether

NewJob Function: Marketing
Jobgether
Canada Creek, Nova Scotia, B0P 1V0, Canada
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Job Description

Solutions Marketing Manager | Flow Cytometry

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Solutions Marketing Manager | Flow Cytometry based in Canada.

This is a high-impact, science-driven marketing role focused on shaping how advanced flow cytometry solutions are positioned, understood, and adopted across the global scientific community. You will operate at the intersection of life sciences, software marketing, and commercial strategy, helping translate complex scientific workflows into compelling value propositions. The role combines strategic go-to-market planning with hands-on execution across demand generation, product-led growth, and digital marketing initiatives. You will collaborate closely with product managers, scientific experts, sales teams, and marketing operations to drive awareness, adoption, and revenue growth across a specialized portfolio. With a strong emphasis on both PLG and sales-led motions, you will help design campaigns and customer journeys that accelerate engagement from discovery to long-term usage. This position is ideal for someone passionate about science and motivated by turning technical innovation into meaningful customer impact.

Accountabilities:
  • Define and support go-to-market strategy, positioning, and messaging for flow cytometry solutions, ensuring alignment with scientific workflows and customer needs.
  • Develop and execute integrated marketing campaigns across digital, email, webinars, content, paid media, and industry events to drive awareness and pipeline growth.
  • Drive demand generation and inbound marketing strategies, optimizing SEO, website performance, and conversion funnels across the customer journey.
  • Support product-led growth initiatives including free trials, onboarding journeys, self-service conversion paths, and lifecycle engagement programs.
  • Create scientific and commercial content such as case studies, webinars, thought leadership materials, campaign assets, and sales enablement tools.
  • Collaborate with cross-functional teams including Product, Sales, SMEs, and Marketing Operations to refine messaging, campaigns, and growth strategies.
  • Support events, conferences, and field marketing activities that generate leads and strengthen brand presence in the scientific community.
  • Leverage marketing automation and analytics tools to improve segmentation, campaign performance, and data-driven decision-making.
Requirements:
  • 5+ years of experience in flow cytometry, life sciences, or a related scientific domain combined with marketing experience in SaaS, scientific software, or biotech tools.
  • Experience in product marketing, solution marketing, demand generation, or growth marketing roles with measurable impact on pipeline or revenue.
  • Strong understanding of scientific workflows, research environments, and decision-making processes in life sciences.
  • Proven ability to translate complex technical and scientific concepts into clear, compelling customer-facing messaging.
  • Experience supporting both sales-led and product-led growth motions, including trials, onboarding, and self-service adoption.
  • Strong background in digital marketing, including SEO, paid campaigns, email marketing, webinars, and conversion optimization.
  • Familiarity with marketing automation platforms, CRM systems, and performance analytics tools.
  • Ability to collaborate effectively across product, sales, engineering, and scientific stakeholder groups.
  • Strong communication and storytelling skills with a data-driven and results-oriented mindset.
  • Experience in events, tradeshows, or scientific conferences is considered an asset.
  • Curiosity and openness to leveraging AI tools to improve marketing effectiveness.
Benefits:
  • Competitive compensation package aligned with market benchmarks.
  • Comprehensive health, dental, vision, and wellness benefits.
  • Retirement savings plan with employer contributions.
  • Flexible work arrangements with remote-friendly options.
  • Paid time off and wellness-focused programs.
  • Learning, development, and career growth opportunities in a global scientific organization.
  • Exposure to cutting-edge life sciences software used by millions of researchers worldwide.
  • Collaborative, science-driven culture focused on innovation and impact.
  • Inclusive environment supporting diverse perspectives and continuous learning.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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Job Location

Canada Creek, Nova Scotia, B0P 1V0, Canada

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