Director of Marketing in North Palm Beach, Florida at Southern Marinas LLC

Position: Director of Marketing
Location: Palm Beach Gardens, Florida
Department: Marketing
Reports to: SVP
Compensation: Competitive base salary plus performance-based incentive

Position Summary
We are seeking a strategic, results-driven Director of Marketing to lead marketing initiatives across a growing portfolio of individually branded properties. This role will oversee marketing strategy, digital campaigns, brand management, and customer engagement to drive occupancy, revenue growth, and overall business performance.

The ideal candidate is a collaborative and experienced marketing leader with previous experience serving in a Director-level or equivalent leadership role and a proven track record of leading, mentoring, and developing high-performing teams. This individual combines strategic thinking with hands-on marketing expertise, strong analytical skills, and the ability to successfully execute marketing initiatives across multiple locations while partnering with executive leadership to drive business growth and achieve organizational objectives.

This position requires three days per week in the corporate office, along with periodic travel to marina properties, boat shows, and industry events to collaborate with on-site teams, strengthen brand presence, and support marketing initiatives across the portfolio.

Key Responsibilities
Develop and execute comprehensive marketing strategies aligned with organizational objectives, brand positioning, occupancy, and revenue growth.
Lead digital marketing initiatives, including paid advertising, SEO, social media, website management, and targeted promotional campaigns.
Oversee customer acquisition, lead generation, engagement, and retention strategies, including Hubspot CRM, email, SMS, and marketing automation programs.
Manage marketing budgets, evaluate return on investment, and optimize resources to maximize marketing performance.
Maintain brand consistency while supporting the unique identity, positioning, and marketing needs of individual properties.
Partner with executive leadership, sales, revenue management, and property teams to identify growth opportunities and strengthen business performance.
Develop and implement localized marketing campaigns, promotional events, and community engagement initiatives.
Lead marketing integration efforts for newly acquired properties, including brand development, digital presence, and marketing readiness.
Establish scalable marketing processes, performance standards, and best practices to support portfolio growth.
Analyze marketing performance, customer trends, campaign effectiveness, and key performance indicators to drive continuous improvement.
Provide senior leadership with meaningful marketing insights, performance reporting, and strategic recommendations.
Lead, mentor, and develop the marketing team while overseeing external agencies, vendors, and strategic partners.
Evaluate emerging marketing technologies, automation, and AI solutions to enhance efficiency and marketing effectiveness.
Collaborate with appropriate leadership on customer-facing communications during operational changes or sensitive situations.
Perform other duties as assigned to support organizational objectives.

Education & Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or a related field required.
Minimum of 7 years of progressive marketing experience, including demonstrated leadership experience at the Director level or equivalent.
Proven success developing and executing marketing strategies that deliver measurable revenue growth and business results.
Strong experience in multi-location marketing, brand management, digital strategy, customer acquisition, and retention.
Demonstrated ability to manage marketing budgets, lead teams, oversee external partners, and influence cross-functional stakeholders.
Strong analytical, strategic planning, communication, and executive presentation skills.
Ability to operate independently, establish priorities, and balance strategic leadership with hands-on execution in a growing organization.

Technical Skills
Proficiency in Microsoft 365, Google Analytics 4, Google Ads, Meta Ads Manager, and digital marketing platforms.
Experience with Hubspot CRM systems, marketing automation, email and SMS campaigns, SEO, and website management.
Strong understanding of marketing analytics, performance dashboards, attribution, and emerging AI technologies.
Familiarity with SharePoint or similar collaboration platforms preferred.

Preferred Qualifications
Marketing leadership experience in hospitality, marina operations, property management, or multi-location consumer services.
Experience supporting acquisitions, property launches, brand integrations, or portfolio expansion.
Experience partnering with sales and revenue management teams to drive occupancy, customer engagement, and revenue performance.