Marketing Manager in Brentwood, Tennessee at Lucas Group

Marketing Manager
Company: Lucas Group
Location: Brentwood, TN (Hybrid)
Job Type: Full-time
About Us
At Lucas Group, we create beautiful smiles and positive dental experiences that last a lifetime. Our dual-specialty practice provides pediatric dentistry and expert orthodontic care across multiple locations in Nashville MSA. We are growing in patient volume and in locations served. To both support and drive our growth we are bringing outsourced marketing activities in-house and consolidating/expanding them with this position. We are a private company focused on delivering great customer care and building a great place to work and grow.
Position Summary
We are looking for a data-driven, strategic, and creative Marketing Manager to lead multiple growth initiatives. In this role, you will design, execute, and optimize our marketing strategies across all channels. The ideal candidate has a strong working knowledge of current marketing tools and strategies, and can independently lead integrated digital marketing campaigns from concept to execution.
In this role, you will balance digital strategy with hands-on content creation. You will be responsible for telling our practice’s story on social media, optimizing our local search rankings (SEO/Google Maps), managing local ad budgets, and building our reputation through patient reviews. The ideal candidate loves community engagement, thrives in a fast-paced clinical culture, and is comfortable as a team player as well as an individual contributor.
This role will bridge the gap between high-performing digital marketing and focused local relationship-building. You will be a key face of our practice actively building and growing structured referral marketing programs within our served communities.
If you are highly motivated, a strategic thinker and ready for your next leadership challenge, we would love to hear from you.
Core Responsibilities

• Marketing Strategy: Define and execute all traditional and digital marketing campaigns, including SEO/SEM, email, social media, and advertising.
• Collaboration & Leadership: Develop new and creative growth strategies and collaborate with internal teams or agencies to drive desired outcomes. Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
• Analytics & Reporting: Measure and report performance of all digital marketing campaigns against goals (ROI and KPIs). Identify trends and insights, optimize spend and performance based on data.

• SEO & Google Business Profile: Maintain and optimize our Google Maps listings for both our pediatric dentistry and orthodontics locations.
• Social Media & Storytelling: Create, shoot, and post engaging HIPAA-compliant content (Instagram Reels, TikToks, Facebook) showcasing our team, patient transformations, and customer experience.
• Review & Reputation Management: Implement strategies to consistently capture positive Google and Yelp reviews from parents and patient families. Integrate these strategies with the NPS capabilities of our practice management software.
• Website Management: Maintain the website with new promotions, blog posts, doctor bios, and landing pages to convert web traffic into patient appointments.
• Community Engagement: Coordinate community events, school sponsorships, and awareness programs aligned to our office locations.

• Field Relations: Conduct regular field visits to market offices to deliver practice updates, educational materials, referral rewards, and maintain top-of-mind awareness. Design, implement, and track a structured referral program targeting local general dentists, pediatricians, and speech therapists.
• CE & Events: Organize and host continuing education (CE) seminars, study clubs, or appreciation events for referring doctors and their clinical teams.

• Unified Brand Identity: Ensure the practice’s brand is consistently managed and executed across all offices, signs, print collateral, and digital assets.
• Patient Experience: Implement in-office marketing initiatives, referral contests, and post-treatment celebration materials that turn current patients into brand ambassadors.

Desired Qualifications & Skills

• Education: Bachelor’s degree in Marketing, Business, or a related field (or equivalent practical experience).
• Technical Proficiency: Highly creative with experience in identifying target audiences and building digital campaigns that engage, inform, and motivate.
• Tools & Ad Platforms: Solid knowledge of website analytics tools. Experience in setting up and optimizing Google Adwords and Meta (Facebook) Campaigns, Google Ads, Meta Ads Manager, etc.
• Content and Creative Development: Hands-on ability to shoot and edit high-quality mobile video/photos for social media. Proficiency with Canva or Adobe Creative Suite to produce localized print and digital promotional materials quickly.
• Compliance Management: Basic understanding of and willingness to learn HIPAA compliance regarding patient data, photos and privacy.
• Network Builder: Proven track record of market outreach, relationship cultivation, and managing professional referral streams.
• Hard Skills: Strong analytical skills, data-driven thinking, and comfortable with metrics development, management and reporting, as well as SEO, Google Business Profiles, and geo-targeted social media advertising.
• Soft Skills: Engaging team player with a high-energy personality, exceptional communication and presentation skills, outgoing with the ability to interact professionally and confidently with doctors, staff, parents, and patients.
• Travel Flexibility: Willingness and ability to travel (driving) frequently between our offices and local partner locations as appropriate (reliable transportation required).
• Experience: 5+ years of experience in marketing, meaningful hands-on management of SEO/SEM, digital marketing, social media, and advertising campaigns. Demonstrated relationship management, field marketing, and market brand development. Medical/Dental related marketing experience is a plus.

What We Offer

• Competitive salary commensurate with skills and experience
• Hybrid working options based on job activities
• Paid time off (PTO) and company holidays
• Company 401(k) program and Health Insurance
• Orthodontic discounts
• Participation in company performance bonus program