Marketing Manager at The Autism Program of Virginia – RIchmond, Virginia

Job Title: Marketing Manager

Reports To: Chief Operating Officer
Department: Marketing
Pay Range: $50,000 - $65,000

Position Type: Full-Time Richmond, (Hybrid)

Position Summary

The Marketing Manager is responsible for leading, managing, and holding accountable to the marketing team to deliver high-quality campaigns, content, and initiatives that align with organizational goals. This role integrates the marketing function for both Commonwealth Autism (CA) and Good Foods Grocery (GFG). The Marketing Manager will report to the Chief Operating Officer and manage the members of the marketing team. This role requires strong leadership, project management, and cross-functional collaboration to ensure all marketing efforts effectively support brand awareness, revenue growth, and mission impact, while upholding our company’s culture and values.

Key Responsibilities

Lead, Manage, and Accountability (LMA)

• Supervise and develop marketing staff, providing clear direction, feedback, and support for professional growth.
• Ensure team accountability through regular check-ins, metrics review, and progress tracking.
• Foster a collaborative, creative, and performance-driven culture aligned with organizational values and brand identity.
• Manage external partners, agencies, and contractors to ensure consistent quality and alignment with brand standards.

Project Management

• Oversee the planning, execution, and delivery of all marketing projects, ensuring deadlines and budgets are met.
• Implement effective systems for tracking timelines, approvals, and deliverables.
• Prioritize competing initiatives and allocate resources efficiently to meet departmental and organizational objectives.
• Maintain and optimize project management tools and workflows.

Campaign Oversight

• Plan, coordinate, and evaluate marketing campaigns across multiple channels (digital, print, social, events, etc.).
• Develop and execute integrated marketing strategies that support fundraising, retail, and programmatic goals.
• Monitor campaign performance and ROI; adjust strategies based on data and insights.
• Ensure consistent messaging and brand representation across all platforms.

Cross-Department Collaboration

• Partner with key departments (Development, Programs, Retail, Operations) to ensure marketing initiatives support organizational priorities.
• Collaborate with leadership to develop messaging that aligns with strategic goals and audience needs.
• Serve as a bridge between teams to ensure timely communication, alignment, and delivery of shared objectives.
• Support company-wide events, initiatives, and communications.

Performance & Budget Oversight

• Track and analyze marketing metrics, reporting outcomes to the Director of Marketing and leadership team.
• Manage marketing budgets, ensure efficient use of funds, and alignment with strategic priorities.
• Identify opportunities for cost savings and improved effectiveness through data-driven decision making.
• Regularly review vendor contracts, advertising spends, and media investments.

Qualifications

• Bachelor's degree in marketing, Communications, Business, or related field required.
• 5+ years of marketing experience, including supervisory or project management roles.
• Proven ability to lead a team and manage multiple complex projects simultaneously.
• Strong written, verbal, and visual communication skills.
• Proficiency with marketing tools such as Google Analytics, CRM systems, social media platforms, and project management software.
• Experience managing budgets and analyzing marketing performance metrics.