Home Health and Hospice Marketer at Advanced Home Health & Hospice of Lehigh Valley – Bethlehem, Pennsylvania

The Home Health and Hospice Marketer (Patient Navigator) will promote our home health and hospice services and build strong relationships with referral sources. The Patient Navigator will have a passion for healthcare and a commitment to providing high-quality care to patients, families, and their caregivers in their homes.

Reports to: Administrator

Primary Responsibilities and Duties:

• Develop and implement marketing strategies to promote home health services to physicians, hospitals, and community organizations.
• Identify and establish relationships with potential referral sources, including healthcare professionals, discharge planners, and social workers.
• Conduct regular visits to referral sources to present services, address questions, and provide educational materials.
• Attend community events, health fairs, and networking functions to raise awareness of the agency’s services and build community partnerships.
• Gather and analyze market data to identify trends, opportunities, and areas for improvement in service offerings.
• Collaborate with the clinical team to ensure alignment of marketing messages with patient care goals and agency values.
• Maintain accurate records of marketing activities, referrals, and leads in the customer relationship management (CRM) system.
• Provide feedback to management on marketing strategies, initiatives, and referral source needs.
• Assist in developing promotional materials, including brochures, newsletters, and social media content.
• Work closely with the Administrator to ensure smooth agency operations and excellent patient care.
• Perform all other duties assigned.

Job Qualifications:

• Bachelors’ degree in Marketing, Business Administration, or related field preferred.
• Minimum of 3 years of experience in healthcare marketing or sales, preferably in home health or hospice.
• Home health or hospice experience required.
• Strong understanding of the home health and hospice care industry and regulatory environment.
• Excellent communication, presentation, and interpersonal skills.
• Demonstrated ability to prioritize tasks, manage multiple responsibilities, and adapt to changing priorities in a fast-paced environment.
• Ability to work independently and collaboratively as part of a team.

Physical Requirements:

• Capability to perform physical tasks such as bending, standing, walking, and climbing stairs for extended periods.
• Manual dexterity and hand-eye coordination for handling paperwork, typing, and using office equipment.
• Visual and auditory acuity to review documents, communicate effectively, and respond to patient inquiries.
• Ability to bend, stoop, kneel, and reach to access files, storage cabinets, and other work-related materials.
• Stamina to work long hours and engage with a diverse group of people within the community to foster relationships.
• Maintain regular attendance and timeliness as set forth within the work schedule designated by the department supervisor/manager.