Associate Director of Product Marketing - K-12 Education in Hillsdale, Michigan at Hillsdale College

• Go-to-Market Strategy: Define and execute go-to-market strategies that expand awareness and adoption of Hillsdale’s K–12 programs and resources, positioning them as core drivers of the College’s mission and leadership in classical education.

• Audience Growth & Engagement: Lead integrated campaigns that broaden reach with teachers, school leaders and parents; expand partnerships with charter schools, private schools, and homeschooling families.

• Storytelling & Content: Oversee creation of compelling narratives across print, digital, video, and social channels that highlight student outcomes, teacher success, and parent engagement

• Consumer Journey Mapping: Design and optimize marketing strategies around the educator and parent decision-making journey, ensuring seamless touchpoints from awareness through adoption.

• Research & Insights: Plan market research and audience analysis to identify needs, refine positioning, and uncover growth opportunities. Leverage surveys, interviews, and data analytics to inform strategies.

• Program Collaboration: Partner with K–12 program leaders to launch new initiatives, conferences, and teacher training opportunities with maximum visibility and impact.

• Hillsdale Academy Marketing: Lead marketing for Hillsdale Academy to drive enrollment, parent engagement, and local community presence, while positioning it as a model of classical education excellence.

• Performance & Resource Management: Manage budgets, vendors, and agencies effectively. Track and report on campaign ROI and optimize resources for maximum reach.

• Bachelor’s degree in Marketing, Communications, Business, or a related field required.
• 5+ years of marketing experience; preferably in an education-related industry.

• Strong foundation in product marketing strategy, campaign planning, and digital marketing
• Exceptional communication, writing, and storytelling abilities, with demonstrated success in developing compelling campaigns
• Proven ability to collaborate across departments, manage multiple priorities, and lead complex projects
• Proficiency with CRM and marketing automation platforms, audience-building tools, and campaign management systems
• Skilled in analytics and reporting (Google Analytics GA4, dashboards, performance tracking) to measure impact and optimize growth
• Hands-on experience with email marketing and social media platforms for engagement and audience development
• Ability to collaborate effectively with designers and creative teams to ensure alignment of messaging and visuals
• Tech-savvy and adaptable, with the ability to quickly learn and apply new tools and digital trends relevant to K-12 education marketing

Required fields are indicated with an asterisk (*).

1. * Are you currently living in, or willing to relocate to, the Hillsdale, MI area?
   • Yes
   • No

1. Resume
2. Cover Letter

1. Letter of Recommendation
2. Portfolio