Director of Real Estate in Atlanta, Georgia at SWTHZ

Real Estate Strategy & Planning

• Develop and maintain real estate growth plans for both franchised and corporate markets, in alignment with company growth objectives
  
• Analyze new and existing markets using demographic data, competitive mapping, and performance metrics to inform site strategy
  
• Maintain a robust pipeline of sites and adapt strategy to evolving brand, market, and franchisee needs
  

Site Selection & Deal Management

• Oversee site identification and selection for new studio locations, ensuring alignment with brand requirements and success criteria
  
• Lead lease negotiations from LOI to final execution in collaboration with legal and finance
  
• Manage brokers, developers, and other third-party real estate partners to ensure timely and high-quality site opportunities
  

Franchisee Support & Collaboration

• Partner with franchisees on market planning and site selection, providing guidance and approval support
  
• Provide clear communications and tools to help franchisees navigate the real estate process and meet development timelines
  

Cross-Functional Partnership

• Work closely with Construction, Legal, and Finance teams to ensure seamless handoff from site approval to build-out
  
• Collaborate with the Marketing and Operations teams to ensure new locations reflect the brand vision and operational success criteria
  

Tracking & Reporting

• Maintain real estate tracking systems including pipeline, status reports, and dashboards
  
• Present regular updates and market summaries to executive leadership
  
• Ensure all real estate documentation is organized, accurate, and accessible

• 7+ years of experience in retail or service-based real estate development, preferably with a multi-unit franchise or wellness brand
  
• Demonstrated success in identifying, negotiating, and securing high-performing real estate
  
• Strong understanding of lease terms, LOIs, and real estate legal documents
  
• Ability to manage multiple markets and priorities across both franchised and corporate portfolios
  
• Excellent project management, negotiation, and communication skills
  
• Willingness to travel regularly for site visits and franchisee meetings
  

Preferred

• Experience supporting franchisees or working in a franchise-based business model
  
• Knowledge of wellness, fitness, or experiential retail sectors
  
• Real estate license or relevant certifications a plus