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Chief Marketing Officer in at ACE Money Transfer

NewJob Function: MarketingEmployment Type: Full-Time
ACE Money Transfer
United States
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Job Description

Job Title: Chief Marketing Officer (CMO)
Location: Remote (Worldwide)
Reporting To: Global CEO
Department: Marketing
Employment Type: Full-time.
Key Responsibilities:

Strategic Leadership
  • Develop and implement a comprehensive marketing strategy aligned with ACE’s fintech evolution and global expansion roadmap.
  • Collaborate with C-suite executives on corporate transformation projects, go-to-market strategies, and customer-centric innovations.
  • Represent Marketing in executive and board-level discussions, providing insights on market trends, customer behaviour, and brand performance.

Performance & Growth Marketing
  • Lead customer acquisition efforts across digital channels (Google, Meta, TikTok, programmatic, etc.) with a focus on optimizing ROAS and CAC.
  • Design and monitor quarterly marketing OKRs and KPIs, including customer acquisition targets, market penetration rates, and retention benchmarks.
  • Drive user acquisition in key launch markets such as the USA, New Zealand, and the Middle East, while optimizing performance in existing regions.

Team Leadership & Capability Building
  • Lead and inspire a multifunctional marketing team including digital, content, brand, CRM, product marketing, and analytics specialists.
  • Build team capacity and foster a high-performance culture with clear accountability, innovation, and continuous learning.
  • Coach and mentor senior marketing talent in Pakistan and across ACE’s global marketing functions.

Brand Strategy & Customer Engagement
  • Define and evolve ACE’s global brand identity and value proposition while ensuring alignment with regional nuances and compliance frameworks.
  • Oversee content strategy, social media engagement, and community-building efforts across platforms and geographies.
  • Promote a data-driven approach to lifecycle marketing, CRM, and personalization to enhance customer LTV and loyalty.

Product & Innovation Collaboration
  • Work closely with Product, Data, and Technology teams to ensure the marketing funnel aligns with product features, UI/UX improvements, and customer journey insights
  • Identify customer needs in new regions and adapt marketing messaging to local contexts while maintaining global brand consistency.

Qualification:

Required Qualifications & Skills
  • 10+ years of marketing experience, with at least 5 years in a senior leadership role in fintech, digital payments, or high-growth tech environments.
  • Proven experience in performance marketing, brand leadership, customer acquisition and retention at scale.
  • Strong understanding of diaspora and ethnic community marketing in regions like UK, Europe, GCC, and North America.
  • Experience in managing remote teams and international campaigns.
  • Highly analytical with comfort using marketing analytics tools and platforms (Google Analytics, Looker, HubSpot, etc.).
  • Excellent communication, stakeholder management, and cross-functional collaboration skills.
  • Willingness and ability to travel frequently to Islamabad, Rawalpindi Pakistan.

Preferred Attributes
  • Prior experience working with remittance, cross-border fintech, or mobile-first financial products.
  • Understanding of regulatory compliance and cultural sensitivities in multi-region campaigns.
  • Entrepreneurial mindset with an appetite for innovation and growth-stage transformation.

ACE Money Transfer Profile: https://acemoneytransfer.com/company-profile

Job Location

United States

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