Regional Director of Operations in Minneapolis, Minnesota at JWST Operating Group LLC

Compensation Package

• Annual Salary: $90,000 - $100,000 per year
• Work Arrangement: Hybrid — remote and in-studio, based in Minneapolis, MN 55401
• Pay Frequency: Semi-monthly
• Full Benefits Package: 401(k), dental insurance, health insurance, paid time off, and vision insurance

Work Arrangement

• Job Type: Full-Time Employee, Hybrid — Regional role based in Minneapolis, MN, overseeing multiple studio locations
• Employment Classification: Exempt (salaried)
• Work Schedule: Full-time, flexible and self-directed based on regional business needs, with regular studio visits and occasional early morning, evening, or weekend commitments.
• Locations: based out of Minneapolis, MN, some travel required
• Target Date to Start: ASAP

Job Overview:

Vertex Fitness Group is a franchisee of JETSET Pilates® — a modern, music-driven Pilates brand on a mission to make transformational fitness accessible, community-centered, and scalable. As we grow across the region, we need a trusted regional operational leader who can own day-to-day performance across multiple studios, elevate every team, and drive consistent results across the portfolio.

The Regional Director of Operations / Multi-Unit Operator is the operational backbone across our studios in the region — a confident, high-energy leader who thrives at the intersection of people, process, and performance across multiple locations. You will partner directly with Vertex Fitness Group leadership to translate vision into execution, build a culture clients and staff want to be part of at every studio, and ensure each location is running at its best.

3 Key Responsibilities

1. General Manager Leadership & Development

• Directly lead, coach, and manage General Managers across the region, setting clear expectations around leadership, commercial performance, operations, and team culture.
• Hold GMs accountable for the overall performance of their studios, including revenue, membership growth, retention, staffing, scheduling, payroll efficiency, and member experience.
• Conduct regular 1:1s, performance reviews, and coaching conversations to help GMs solve problems, make confident decisions, and operate independently without relying on constant direction.
• Lead the hiring, onboarding, development, and succession planning of General Managers, while supporting them in building and retaining strong studio teams.

2. Regional Operational Excellence & Client Experience

• Own regional operational performance, ensuring General Managers consistently deliver against JETSET and Vertex standards while remaining accountable for the day-to-day operation of their individual studios.
• Monitor performance across locations, identify risks or inconsistencies early, and coach GMs to resolve issues before they become larger operational problems.
• Build and continuously improve scalable policies, processes, and operating standards that help GMs run their studios effectively and consistently.
• Track KPIs across operations, client experience, staff performance, utilization, and efficiency, using regional insights and best practices to improve performance across the portfolio.
• Act as an escalation point for significant operational or client issues that cannot reasonably be resolved at GM level.

3. Sales, Revenue & Business Performance

• Own commercial performance across the regional portfolio, setting clear expectations for revenue, membership growth, retention, conversion, and profitability while holding each GM accountable for results within their studio.
• Coach GMs on membership sales, lead conversion, grassroots marketing, retention, re-engagement, local partnerships, and community-building strategies.
• Review studio performance and P&L indicators across sales, utilization, payroll, expenses, and other key metrics, helping GMs identify what is driving results and where action is needed.
• Identify performance patterns across locations and determine where additional coaching, regional intervention, new processes, or changes in strategy are required.
• Serve as the primary operational partner to Vertex Fitness Group leadership and support new studio openings and presale by ensuring each GM has a clear plan, the right resources, and strong accountability for execution.

Must Have:

• 5+ years of multi-unit operations or general management experience, ideally in boutique fitness, hospitality, or a membership-model consumer service environment
• Proven track record of leading and developing teams across multiple locations in a fast-paced, multi-faceted environment
• Strong sales instincts with experience driving revenue targets across multiple sites and coaching others to do the same
• Highly analytical—comfortable building reports, interpreting data, and making decisions backed by metrics across a portfolio of locations

Nice to Have:

• Exceptional organizational skills with the ability to manage competing priorities across multiple locations without losing momentum or attention to detail
• Outstanding communicator with a warm, outgoing presence that reflects the JETSET brand in every interaction
• Self-starter who takes initiative, solves problems proactively, and brings a genuine can-do attitude
• Passion for health, wellness, and the JETSET Pilates brand—you don't just manage the studios, you believe in what they stand for