Marketing Manager Law Firm in at The Entrepreneur Cooperative

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Marketing Manager
Location: Remote — Colombia
Employment Type: Full-Time
Industry: Legal Services
Compensation: $1,300 – $1,700 USD/month
Schedule: U.S. Eastern Time (EST)About the Role
We are seeking a strategic, hands-on, and execution-focused Marketing Manager to lead and execute marketing initiatives for a growing U.S.-based Personal Injury law firm.
This role is responsible for driving qualified lead generation, increasing client acquisition, and strengthening the firm's digital presence through well-executed marketing campaigns. You'll work closely with leadership to develop marketing strategies, oversee campaign execution, analyze performance, and continuously optimize results.
We're looking for a marketer who enjoys both strategy and execution. This is not a role for someone whose experience is limited to social media posting, video production, or coordinating agencies. The ideal candidate is comfortable taking ownership, making data-driven decisions, managing external marketing partners, and delivering measurable business results.
If you're passionate about growth marketing and want to make a direct impact in a fast-paced legal environment, we'd love to hear from you.Why You'll Love This Role

• Play a key role in the growth of an expanding U.S. Personal Injury law firm.
• Own marketing initiatives with direct visibility from leadership.
• Work in a collaborative, fast-paced, and fully remote environment.
• Help shape client acquisition strategies that drive measurable business growth.
• Enjoy long-term career growth with increasing ownership and responsibility.

What You'll Do
Marketing Strategy & Lead Generation

• Develop and execute marketing initiatives that generate qualified leads and support the firm's growth objectives.
• Plan and coordinate campaigns across multiple digital channels.
• Monitor campaign performance and continuously identify opportunities for improvement.
• Manage campaign priorities, timelines, and marketing calendars.

Paid Media & Performance Marketing

• Manage and optimize paid advertising campaigns across Meta and Google Ads.
• Monitor budgets, campaign performance, and lead generation metrics.
• Analyze results and recommend improvements that maximize marketing performance and return on investment.
• Ensure campaigns are launched accurately and aligned with business objectives.

Email Marketing & Client Engagement

• Execute email marketing campaigns that support lead nurturing and client engagement.
• Maintain organized CRM data to improve communication and marketing effectiveness.
• Support marketing automation initiatives that strengthen the client journey.
• Improve engagement through targeted communication strategies.

Content & Brand Marketing

• Coordinate the development of marketing content for digital campaigns, websites, email communications, and social media.
• Write clear, compelling marketing copy aligned with the firm's brand and business objectives.
• Ensure consistency across all marketing materials and messaging.
• Support initiatives that strengthen the firm's online presence and reputation.

Vendor Management & Reporting

• Coordinate external marketing vendors and ensure projects are delivered on time and meet quality expectations.
• Monitor marketing performance and prepare reports with actionable recommendations.
• Track key marketing metrics, including lead generation, conversion performance, and campaign effectiveness.
• Recommend process improvements that increase operational efficiency and marketing results.

What We're Looking For
Required Qualifications

• Minimum 3+ years of hands-on experience in Marketing or Marketing Management.
• Proven experience developing and executing marketing strategies, not solely content creation or social media management.
• Experience managing digital marketing campaigns across multiple channels.
• Practical experience with paid advertising on Meta and/or Google Ads.
• Experience with email marketing, CRM management, and lead nurturing.
• Strong understanding of lead generation, marketing funnels, and customer acquisition.
• Experience coordinating and managing external marketing vendors.
• Excellent written and verbal communication skills.
• Advanced English (C1) required.
• Strong analytical, organizational, and project management skills.
• Ability to work independently while managing multiple priorities.
• Availability to work during U.S. Eastern Time (EST) business hours.

Preferred Qualifications

• Experience supporting U.S.-based professional service businesses, particularly Personal Injury law firms.
• Georgia Personal Injury marketing experience is a plus.
• Understanding of SEO fundamentals and website content management.
• Experience improving client acquisition and marketing performance through data-driven decision-making.
• Experience working in fast-paced, high-growth organizations.

What Success Looks Like
Success in this role will be measured by your ability to:

• Consistently generate qualified leads that contribute to firm growth.
• Execute marketing initiatives accurately and on schedule.
• Improve client acquisition through effective marketing strategies.
• Effectively manage external marketing vendors and campaign execution.
• Deliver meaningful reporting that supports leadership decision-making.
• Continuously optimize marketing performance through measurable results.

Why Join Us?

• Fully remote opportunity.
• Competitive monthly compensation in USD.
• High-impact role with significant ownership and autonomy.
• Collaborative team committed to operational excellence.
• Opportunity to directly influence the firm's growth and client acquisition strategy.
• Long-term career development within a growing U.S. law firm.

Important Notes
Applications may not be considered if candidates:

• Have experience primarily focused on video production, graphic design, or social media content without broader marketing ownership.
• Have primarily managed agencies without personally executing marketing initiatives.
• Lack hands-on experience with lead generation and paid advertising.
• Cannot demonstrate strategic thinking alongside day-to-day execution.
• Do not meet the C1 English requirement.
• Are unavailable to work during U.S. Eastern Time (EST) business hours.

This is a remote/telecommute position.