Principal Product Marketing Manager, Falcon Exposure Management (Remote) in Sunnyvale, California at CrowdStrike, Inc.

CrowdStrike, Inc.
Full time

As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. We work on large scale distributed systems, processing almost 3 trillion events per day and this traffic is growing daily. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We're proud to work for a mission-driven company leveraging AI to transform the way we work. CrowdStrikers drive their careers through flexibility and autonomy while also being expected to contribute to a culture of responsible AI adoption, experimentation, and innovation. We use an AI-first mindset as a force multiplier to proactively and continuously accelerate execution, build expertise, uncover insights, and solve complex problems. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.

About the Role:
We are seeking a Principal Product Marketing Manager to lead strategy and go-to-market execution for Falcon Exposure Management. This is an individual contributor role responsible for defining category positioning, shaping market perception, and aligning cross-functional teams to accelerate growth in one of CrowdStrike’s most strategic solution areas.

As the product marketing leader for Exposure Management, you will lead positioning, messaging, launches, and key strategic initiatives, working cross-functionally with demand generation, analyst relations, public relations, digital, and field enablement teams to drive alignment and impact. You will bring deep domain expertise, a strong understanding of the cybersecurity landscape, and the ability to translate technical capabilities into clear customer value and measurable business outcomes.

This role requires a strong mix of strategic thinking, market insight, storytelling, and operational rigor. You will partner closely with product management, sales, technical marketing, campaigns, communications, and executive leadership to set priorities, drive execution, and strengthen CrowdStrike’s leadership in a fast-moving market.

What You’ll Do:

• Help define and advance CrowdStrike’s leadership in the Exposure Management market

• Develop differentiated positioning and messaging that connects CrowdStrike’s innovation to customer outcomes and business value

• Work with product and technical marketers to deliver high-quality messaging, content, and enablement

• Partner across marketing, sales, and product teams to drive awareness, adoption, and pipeline impact

• Lead cross-functional go-to-market planning for launches, new capabilities, and strategic initiatives

• Guide the creation of core content and thought leadership assets that support demand generation, field readiness, and market education

• Shape the Exposure Management web strategy in partnership with digital teams

• Support field success through close collaboration with sales, alliances, and enablement teams

• Bring a strong point of view on buyers, market trends, and competitors to inform strategy and differentiation

• Work with executive leadership to align marketing strategy with long-term business and category goals

What You’ll Need:

• 12–15+ years of experience in product marketing, technical product marketing, product management, cybersecurity, enterprise software, or B2B SaaS

• Deep expertise in Exposure Management and adjacent categories such as vulnerability management, external attack surface management, cloud security, identity security, risk prioritization, or security operations

• Strong understanding of customer needs, buyer journeys, market trends, and competitive dynamics in cybersecurity

• Proven success building differentiated positioning, messaging, and go-to-market strategies for technical products

• Exceptional writing, communication, and presentation skills

• Strong cross-functional leadership skills and the ability to influence stakeholders across product, sales, marketing, and executive teams

• Ability to balance strategic thinking with strong execution across multiple priorities

• Highly proactive, self-motivated, and comfortable operating in fast-paced, high-visibility environments

• Passion for cybersecurity and a strong point of view on how the Exposure Management market is evolving

• Experience creating compelling customer-facing and internal content that drives awareness, adoption, and field success

• Experience using AI to improve efficiency and scale across product marketing work

• Proven experience utilizing AI technologies to enhance decision-making, streamline workflows and processes, improve efficiency and drive business outcomes.

Bonus Points:

• High-tech, start-up, rapid growth and/or publicly traded company experience.

• Technical or software engineering background

• You lead by example, no task is above you, and you raise the bar

• Love our business. CrowdStrike is a leader in cybersecurity. We don't have a mission statement. We are on a mission to protect our customers from breaches. You must be genuinely committed to our mission and eager to learn the details of our business.

#LI-SC1

#LI-Remote

Benefits of Working at CrowdStrike:

• Market leader in compensation and equity awards

• Comprehensive physical and mental wellness programs

• Competitive vacation and holidays for recharge

• Paid parental and adoption leaves

• Professional development opportunities for all employees regardless of level or role

• Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections

• Vibrant office culture with world class amenities

• Great Place to Work Certified™ across the globe

CrowdStrike is proud to be an equal opportunity employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. We support veterans and individuals with disabilities through our affirmative action program.

CrowdStrike is committed to providing equal employment opportunity for all employees and applicants for employment. The Company does not discriminate in employment opportunities or practices on the basis of race, color, creed, ethnicity, religion, sex (including pregnancy or pregnancy-related medical conditions), sexual orientation, gender identity, marital or family status, veteran status, age, national origin, ancestry, physical disability (including HIV and AIDS), mental disability, medical condition, genetic information, membership or activity in a local human rights commission, status with regard to public assistance, or any other characteristic protected by law. We base all employment decisions--including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, lay-offs, return from lay-off, terminations and social/recreational programs--on valid job requirements.

If you need assistance accessing or reviewing the information on this website or need help submitting an application for employment or requesting an accommodation, please contact us at recruiting@crowdstrike.com for further assistance.

Find out more about your rights as an applicant.

CrowdStrike participates in the E-Verify program.

Notice of E-Verify Participation

Right to Work

CrowdStrike, Inc. is committed to fair and equitable compensation practices. Placement within the pay range is dependent on a variety of factors including, but not limited to, relevant work experience, skills, certifications, job level, supervisory status, and location. The base salary range for this position for all U.S. candidates is $170,000 - $260,000 per year, with eligibility for bonuses, equity grants and a comprehensive benefits package that includes health insurance, 401k and paid time off.

For detailed information about the U.S. benefits package, please click here.

Expected Close Date of Job Posting is:11-08-2026