Sales and Marketing Coordinator in Vernon Hills, Illinois at Europa Eyewear
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Job Description
Role Description
We are looking for a proactive Sales & Marketing Coordinator to play a critical supporting role in our wholesale division. This is a multifaceted position that blends sales operations, customer service, and marketing execution. You will work closely with the sales team, independent reps, retailer partners, and internal operations to ensure smooth order fulfillment and exceptional partner support. In addition, you will contribute to marketing initiatives that strengthen brand presence and drive retailer success. This role is ideal for a high-energy individual who thrives in a fast-paced, entrepreneurial setting where wearing multiple hats is the norm.
About Europa Eyewear
EuropChrisa Eyewear, based in Vernon Hills, IL, is one of the largest independent designers and manufacturers of eyewear frames in the United States. Europa offers a diverse portfolio of 11 independent eyewear brands, including STATE Optical Co., which launched in 2015, and American Optical (AO Eyewear), which are both produced in our Chicago factory, the largest eyewear manufacturing facility in the United States. Europa partnered with Blue Point Capital Partners in April of 2023 to prepare for its next stage of growth. As part of the platform strategy, Blue Point made its first acquisition, in eyebobs, an omni-channel premium readers brand based in Minneapolis, MN, in 2023 as well.
About American Optical
American Optical is an iconic American eyewear brand with a rich heritage and a forward-looking vision. As a large, established company that continues to operate with the agility and energy of a startup, we foster an entrepreneurial environment where initiative, creativity, and ownership are highly valued. We are seeking a driven, versatile professional to help drive growth in our wholesale sunglass business.
Why Europa?
Europa is committed to serving our customers and the optical market with unique, high-quality, independent eyewear brands and partner-first support. We are equally committed to empowering our team, ensuring they have the support, freedom, and opportunities to grow. At Europa, we’re not just a company – we’re a community driven by a shared purpose. Our culture is built on the pillars of independence, entrepreneurship, grounded values, and approachability, which makes us an exciting and dynamic place to build a career.
We offer generous benefits, competitive salaries, opportunities for professional growth and career advancement. We prioritize and maintain an inclusive, diverse, and respectful culture, and ensure reasonable accommodation is made to enable individuals with disabilities to perform the essential functions of their role.
Key Responsibilities
Sales & Operations Support
- Provide day-to-day support to the wholesale sales team and independent sales representatives.
- Assist with order processing, tracking, and fulfillment for retailer partners, ensuring timely and accurate delivery.
- Act as a key point of contact for customer service inquiries related to orders, shipments, inventory availability, and account support.
- Help manage sales operations including CRM updates, sales reporting, commission tracking, and forecasting support.
- Coordinate with internal operations and logistics teams to resolve any order or fulfillment issues promptly.
Marketing & Brand Support
- Support marketing efforts directed at retail partners, including the development and distribution of sales collateral, lookbooks, digital assets, and promotional materials.
- Assist in the planning and execution of trade shows, industry events, and retailer activations (booth coordination, trade show participation, materials preparation, follow-up, etc.). Yes, you will be selling to retailers at show!
- Contribute to brand marketing initiatives, including social media support, content creation, email campaigns, and retailer merchandising programs.
- Help maintain and update product information, imagery, and marketing assets across wholesale channels.
- Collaborate on seasonal campaigns and promotional programs to drive sell-through at retail.
Other Support
- Work cross-functionally with sales, marketing, operations, and finance teams in a collaborative, startup-like environment.
- Identify opportunities for process improvements and take ownership of special projects as needed.
- Maintain a solutions-oriented mindset to support both internal teams and external retailer partners.
Qualifications
- High school diploma or GED required
- 3–5 years of experience in sales support, marketing coordination, customer service, or a similar role (eyewear, fashion, consumer goods, or wholesale experience preferred).
- Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
- Strong analytical skills
- Excellent communication and interpersonal skills; comfortable interacting with sales reps, retailers, and internal stakeholders.
- Proficient in Microsoft Office (especially Excel), Google Workspace, and CRM systems (e.g., Salesforce or similar). Experience with marketing tools (Canva, Mailchimp, etc.) is a plus.
- Experience with work-flow platforms such as ASANA
- Detail-oriented with a customer-first mindset and a proactive approach to problem-solving.
- Must be comfortable and effective in an entrepreneurial environment — a large company that moves with startup speed and requires high ownership and adaptability.
- Passion for fashion, eyewear, or the American Optical brand is a strong plus.
Position Details
Full-time onsite position in Vernon Hills, IL