Marketing Manager II - Demand Generation in Boston, Massachusetts at REsurety, Inc.

Are you looking for an engaging career in the clean energy market? Do you want to work with a team of smart, passionate people changing the future of energy both financially and environmentally? If so, let’s connect!

Our marketing team is small and we are looking for our first dedicated demand generation hire - someone who can own the full pipeline-generation engine end-to-end.

This is a builder role. You will not inherit a mature playbook; you will write it. You will run paid campaigns, ship landing pages without waiting for engineering, and have a direct line of sight to revenue. You will use AI to accelerate your progress and work collaboratively with vendors to get it done. If you are looking for a role where you can see the impact of your work in the weekly pipeline number, this is it.

Paid acquisition

• Own Google Ads, LinkedIn Campaign Manager, and any additional paid channels end-to-end — strategy, execution, and weekly optimization.
• Set up experiments, iterate on creative and targeting, and drive CAC down quarter over quarter.
• Manage budget allocation across channels and report on pipeline sourced and cost per MQL.

SEO and organic

• Develop and execute a keyword strategy aligned to ICP intent.
• Build and optimize landing pages in our CMS — independently, without engineering support.
• Own on-page SEO and coordinate content that supports organic pipeline.

Campaign execution

• Plan and run integrated campaigns: webinars, gated content, email nurture sequences.
• Own the full campaign lifecycle from brief through launch and post-campaign reporting.
• Work closely with Brand/PMM to align campaign messaging with positioning.

Pipeline reporting and sales alignment

• Own the weekly pipeline-sourced metric and present it clearly to leadership.
• Run a standing sync with sales to track MQL quality, close the feedback loop, and adjust targeting.
• Build dashboards that connect marketing spend to revenue contribution.

Events

• Own the annual events program including webinars, conference attendance, speaking engagements, and social activities to drive demand and customer engagement.

AI first mindset

• Incorporate AI into marketing to create efficient strategies for collaboration across teams, content generation, and analytics.
• Iterate and seek out tools to improve your day-to-day and keep Resurety at the forefront of AI innovation.

• 4-7+ years in demand generation or growth marketing.
• Proven track record owning paid acquisition: you can talk CAC, ROAS, and pipeline contribution in your sleep.
• Data-driven optimizer: ability to leverage performance data and analytics to diagnose underperforming ads, identify content optimization opportunities, and justify marketing investments. You form hypotheses, run tests, and let the numbers guide decisions.
• Autonomous execution: self-motivated and highly capable of executing complex multi-channel campaigns with limited oversight. An added advantage if you’ve shipped campaigns without a designer, ops team, or agency.
• Collaborative communicator: a team-oriented contributor who actively learns from cross-functional peers, asks productive questions, and thrives in a culture of continuous feedback. Someone who can translate marketing performance into business impact for sales and leadership
• Familiar with the tools: HubSpot, Salesforce, Google Ads, LinkedIn Campaign Manager, GA4.

• Experience with account-based marketing (ABM) or intent data tools.
• Experience building a demand gen function from scratch.
• Energy industry experience.

• Self-motivated and capable of executing complex tasks with limited oversight.
• Detail-oriented and deliver data without errors.
• Team-oriented contributor, learns from others and asks productive questions.
• Thrives in a culture of continuous feedback.

• The base compensation range for this position is $90,100 - $115,000.
• Actual starting pay is determined by a number of factors, including relevant skills, qualifications, and experience. This range does not include annual bonus, equity-based incentives, and benefits.
• Benefits information can be found on our About page.
• Boston Office Location - 40 Water Street, 9th Floor, Boston, Massachusetts

Resurety is the only clean energy industry partner to bring together actionable market insights and groundbreaking transaction tools in one seamless ecosystem. Through our unrivaled market intelligence and portfolio management software, our expert consulting services, and the leading regulated clean energy marketplace, we deliver the infrastructure and information needed to move the entire industry – and your business – forward. Resurety’s CleanTrade™ is the first and only CFTC-registered transaction platform for as-generated energy, and our CleanSight™ software simplifies complex workflows with the most sophisticated intelligence and portfolio management tools in the market. The result is increased transparency, liquidity, speed, and impact for the industry and our customers.

Our values shape our culture. We’re building a team of people who live our values every day.

• Know Our Customers: We are obsessive about helping our customers win by understanding their world, their challenges, and their goals.
• Audacious Ambition: We approach every challenge with the confidence and the conviction to pursue big, hard goals that others won’t.
• Focused and Fast: We identify the highest priority work, execute with speed and quality, and drive momentum by succeeding or failing fast, then moving on to the next important thing.
• Win Together: We are one unified team; we collaborate across functions and share collective ownership of our success and our failures.
• Own It: We are accountable to ourselves, our team, and our customers. We proactively give and receive feedback and recognition to constantly improve.