Restaurant Marketing Director in Novi, Michigan at Chick-fil-A

At Chick-fil-A Twelve Oaks, our values challenge us to put our guests first, to communicate with clarity, to be responsible for our decisions as we work together and strive for continuous improvement and stewardship. That’s why we are committed to the Restaurant Marketing Role.Description: Planner & Coordinator, “strategic invitations to experience what we have to offer.”Vision: “Cultivate Care through Community by Design”Cultivate: to acquire or developCare: Engagement + ExecutionCommunity: a feeling of fellowship with others, as a result of sharing common attitudes, interests and goalsBy Design: Intentional creationBIG 3Increase guest engagement via messagingSocial MediaFacebook, Instagram and LinkedInIn storeReader BoardCommunity BoardEvent DecorP.O.P.Chick-fil-A Seasonal PromotionsSampling of productsIncrease Check Average and Transaction countSampling and Suggestive SellingCommunity Care NightsActivate Emotionally Connecting MarketingFoodPeopleInfluenceThe CowKey OwnershipMarketing goals & Calendar Market RelationshipsWeekly promotions communicationManagement of Marketing assetsSocial media presence & responseCARES comments and Google reviewsOrganizational ImperativesThe factors that define and truly differentiate this position from all other positions; what absolute, unique things should this position fulfill that no other doesThe Restaurant Marketing Director is responsible for:Activating Emotionally Connective MarketingLeverage the CowLeading with real foodEnriching the lives of guests beyond the transactionEngaging team members and guests to be advocates of Chick-fil-A Twelve OaksDutiesWork in conjunction with Sr. Executive Advocate for Sales and Brand Growth to provide the operator with a marketing calendar at the beginning of the monthWe will work together to determine the marketing budget for the month (10% of outside sales, Catering delivery, from the month prior)Determine Business of the monthSurprise & Delight executionSampling calendar & allocationWe should be sampling items monthly in the dining room and anytime we have new productsProactively communicate inventory and scheduling needs to direct reportCommunicate all Chick-fil-A promotions and roll-insCoordinate Special Events (in-restaurant)Community Care NightsDaddy/Daughter; Mother/Son date nightSuper-hero nightBreakfast for Dinner80’s nightBook clubBingoSenior Chess/CheckersRewards for good report cardsBook bag giveawayDecorate restaurantMonthlyHolidaysSeasonalMake sure the marquis (reader board) is promoting something monthlyIn the event of new product roll in, reader board should always announce and promote new product arrivalNew product advertisement should always be on the west side (facing highway) of the reader boardUpdate our Community board to promote us, new products, and our teamWork with Catering DirectorCreate a personalized “Be our guest” for Twelve Oaks for recovering guestsCreate a personalized “Thank you letter” for catering orders over $250 and Community Care nightsEnsure that every kid that visits Chick-fil-A Twelve Oaks FSU receives a “mini moo”Create system to implement and ensure mini moo’s are ordered (within budget)Dog treats for the drive thru, with personalized stickers (Chick-fil-A Twelve Oaks)Create a Marketing Calendar for the month to be discussed with OperatorInitiate and track Suggestive Selling ContestPartner with HR Department to decorate for Job FairsAttend monthly RMD Zoom callRead the monthly marketing newsletter provided by CFA, Inc.Reply to CARES comments and Google reviews with 48 hoursSuccess Factors & Matching MeasurementsHow will you know if this position has been successful?We will know if the Marketing Director Role is successful if:CEM Scores (to be measured in 30-day and 90-day intervals)Attentive and Courteous > 88%Monthly improvement of at least 3%Have a least one Business of the Month every month (starting in Q4 of 2022)I encourage that we start with our local businessesTwelve Oaks MallWest Oaks Shopping CenterAMC, etc.Have at least 2 surprise and delights every month in accordance with Marketing Budget (starting in Q4 of 2022)Grow Social media presence and reach by 5% per monthUphold Chick-fil-A guidelines and guardrailsUtilize Custom Creative for all postings and messagingCreate Marketing Slack Channel for communicationBehavioral CharacteristicsWhat specific behaviors should a person in this position have in order to achieve both Success and Organizational imperatives?The Restaurant Marketing Director should:Work a minimum of 30 hours per week20 OperationallySamplingDecorationsLeader AcademyBusiness BlitzesCommunity Care Night in restaurant10 in Design, messaging and SM presenceBe available to visit schools in our Leader Academy initiativeFocus on systematically and effectively communicating all Marketing related goals and success factors to team membersCombine critical thinking, impeccable organization and practical leadership to create a culture of innovationEffectively coach and give direction across all 3 day partsAlign hiring, training, and evaluation practices with the Vision of the restaurantLead with LoveEnthusiastically and passionately lead the Marketing initiative In our kitchens, we focus on fresh and simple ingredients. And we always have. Since the beginning, we've served chicken that is whole breast meat, with no added fillers or hormones, and we bread it by hand in our restaurants. Produce is delivered fresh to our kitchens several times a week. Salads are chopped and prepared fresh throughout the day. Whole lemons are freshly squeezed in our restaurants and combined with pure cane sugar and water (yep, that’s all) to make Chick-fil-A Lemonade®. It may not be the easy way, but it's the only way we know.