SEA Manager - Brandstores in Berlin, Berlin at Lovehoney Group
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Job Description
Develop and execute the SEA strategy for brandstores in line with business goals.
Manage spends and budget allocation to meet KPIs.
Optimise account set up and bidding structure to maximise profit and drive growth.
Conduct keyword research, ad copywriting, and landing page optimization and testing for continual account growth.
Stay up-to-date with the latest industry trends and best practices for continuous evolution of Lovehoney Group's SEA accounts.
Track and report on channel KPIs, communicating with the wider business and working with key stakeholders to align goals.
Being an integral part of LHG's SEA team and contributing to projects that drive growth across LHG as a whole.
Bring your particular strengths to the wider team - whether that's Shopping expertise, advanced analytics, or AI/automation architecture, we'll tailor the role to make the most of them and strengthen SEA across LHG.
Fluency in English is essential, and German language skills are desirable (but not essential).
Experience using Google Ads, Google Merchant Center, Bing Ads and Google Analytics.
Strong analytical and problem-solving abilities to continuously advance LHG, thinking outside of the box to overcome some of the limitations of our industry.
Experience with A/B testing and conversion rate optimisation, in addition to advanced knowledge in keyword research and optimisation.
Understanding of how the search landscape is shifting and be ready to tackle emerging channels such as LLM-based advertising, agentic commerce, and Universal Commerce Protocol (UCP).
A naturally curious, self-driven learner who proactively applies AI tools to automate repetitive SEA workflows, stays ahead of industry shifts, and brings new ideas into the team, freeing time for strategic work.
Understanding of a product portfolio with the ability to define targeted approaches for optimal sales strategy.
- A welcoming workplace full of drinks, snacks, friendly faces and fun team-building events.
- Access to unique discounts at high street retailers, hotels, and service providers, in addition to a 50% discount on all Lovehoney products to explore and discover new ways to have fun.
- Enjoy a hybrid work model that fosters flexibility and work-life balance, with three days per week in-office and the opportunity to work remotely for up to 4 weeks per year, alongside 25 days’ holiday, plus an additional day for each year you are with Lovehoney, providing ample time for relaxation, rejuvenation, and exploration.
- Access to customized training opportunities to support your unique learning journey, complemented by biannual feedback cycles, offering valuable insights into your performance and growth areas, enhancing your development within the company.
- Recognising the significance of physical and mental health, we proudly provide gym benefits in addition to a mental wellbeing platform, to ensure our employees thrive both professionally and personally.
- Stay secure at work and at home with a complimentary 1Password Family account. All Lovehoney Group employees can invite up to five family members to join, offering your household a safe and simple way to manage passwords and sensitive information safely and easily.
- CV review
- Interview with one of our Talent Acquisition Team Members
- Hiring Manager Interview
- Hiring Team Interview with a Task (On-site)