Lead Marketing Operations Manager in Sydney, Florida at Deputy

We are seeking a seasoned Lead Marketing Operations Manager to join our team in Australia. This role will own and evolve the marketing operations function, with responsibility for marketing automation platforms, martech architecture, campaign operations, data quality, reporting, attribution, and process optimisation.

A core focus of this role will be assessing our current marketing automation environment, which includes two disparate marketing automation platforms, and leading the strategy and execution to migrate toward a more consolidated, scalable, and future-ready martech stack. The successful candidate must bring deep Marketo experience and a strong understanding of how marketing automation integrates across the broader revenue technology ecosystem.

Strategic Planning and Execution:

• Develop and execute a comprehensive marketing operations strategy aligned to company growth objectives, revenue goals, and customer lifecycle priorities.
• Lead the growth of the Marketing Operations function, ensuring systems, processes, data, and reporting are scalable, efficient, and globally aligned.
• Partner with senior stakeholders to develop operating rhythms, campaign performance frameworks, and identify key success metrics to hit marketing and revenue goals.
• Translate business requirements into operational plans, technology solutions, and measurable improvements across the marketing funnel.
• Act as a senior owner for Marketing Operations priorities, balancing strategic roadmap delivery with day-to-day executional excellence.

Martech Stack Ownership:

• Own and optimise the martech stack, including Marketo, Customer.io, Google Tag Manager, CRM integrations, analytics platforms, and related campaign operations tools.
• Lead the assessment and consolidation of two disparate marketing automation platforms into a more scalable, future-ready stack.
• Own the migration roadmap, including requirements, data mapping, integrations, testing, rollout, change management, and adoption.
• Ensure the stack supports campaign execution, lead management, lifecycle journeys, segmentation, attribution, reporting, compliance, and data quality.
• Partner with IT, Data, Revenue Operations, Marketing, and vendors to improve integrations, system reliability, governance, and operational efficiency.
• Evaluate emerging martech and AI-enabled capabilities to improve automation, personalisation, measurement, and team productivity.

Process Optimisation and AI-Enabled Operational Excellence

• Identify and implement high-impact process improvements across Marketing Operations, with a focus on automation, scalability, and AI-enabled efficiency.
• Streamline workflows for campaign intake, execution, QA, reporting, lead management, lifecycle programs, and platform governance.
• Apply AI where appropriate to improve campaign QA, segmentation, reporting insights, anomaly detection, documentation, and workflow automation.
• Create documentation prompts, and enablement materials that support consistent, scalable, and future-ready processes.
• Promote a culture of ownership, curiosity, experimentation, responsible AI adoption, and continuous improvement.

Data, Reporting and Insights:

• Build and maintain scalable reporting frameworks that support senior leadership decision-making and marketing performance optimisation.
• Partner with Data, Revenue Operations, and Marketing teams to define reporting requirements, improve dashboard quality, and ensure confidence in marketing data.
• Own and improve marketing tracking infrastructure, including Google Tag Manager, web tracking, campaign taxonomy, UTM governance, conversion events, and source attribution.
• Partner with Growth, Web, Data, and Product teams to ensure accurate tracking across digital journeys and campaign touchpoints.
• Support CDP strategy and operations, including audience creation, identity resolution, segmentation, activation, and data quality.

Process Optimisation:

• Collaborate with senior stakeholders to identify, design, and implement high-impact process improvements.
• Develop and streamline workflows to ensure alignment with industry best practices and organisational goals.
• Lead regular audits and evaluations to maintain the highest standards of data quality, compliance, and operational excellence.

• 5+ years of experience in Marketing Operations, Revenue Operations, Marketing Automation, or a related role, preferably in a SaaS or technology environment.
• 2+ years of hands-on Marketo experience, including advanced campaign builds, lead management, scoring, nurture programs, segmentation, reporting, governance, and integrations.
• Demonstrated experience owning or significantly managing a modern martech stack, including marketing automation, CRM, analytics, tag management, CDP, and customer engagement platforms.
• Experience with Customer.io or similar, Google Tag Manager, and CDP platforms is strongly preferred.
• Experience assessing, consolidating, or migrating marketing automation platforms or complex martech environments.
• Strong understanding of SaaS KPIs, funnel metrics, attribution, lifecycle marketing, campaign performance, and revenue drivers.
• Experience with CRM tools such as Salesforce and a strong understanding of marketing-to-sales handoff processes, lead routing, lifecycle stages, and data dependencies.
• Demonstrated interest or experience in applying AI, automation, predictive analytics, or intelligent workflows within Marketing Operations.
• Exceptional project management skills, with the ability to lead cross-functional initiatives, manage competing priorities, and drive complex projects from strategy through execution.
• Excellent communication and stakeholder management skills, with the ability to influence across technical, commercial, and executive audiences.
• High ownership mindset and strong attention to detail, particularly across systems, data, reporting, and operational processes.