Marketing Director in Concord, North Carolina at Safewaze

We are seeking an ambitious marketing professional who’s ready to take their career to the next level. The Safewaze Marketing Director will sit at the intersection of product and sales, transforming technical product features into compelling stories that drive brand growth. If you're energized by a challenge, thrive in a collaborative environment and know how to speak the language of engineers, salespeople and tradespeople — this role was built for you.

THE COMPANY YOU WILL BE JOINING:

• Branded manufacturer and marketer of fall protection equipment
• #1 player in our market with exceptional growth potential.
• Mission-driven: we are committed to providing the highest quality fall protection equipment serving the construction, industrial, solar, wind, tower, energy and general safety markets.
• Safewaze is a division of Canopy Brands, the best home for the world’s mightiest small companies. Together, our family of brands generates more than $200 million in revenue and solves critical industry challenges across construction, industrial, municipal, utility, marine, and residential markets, supporting the essential systems and environments people depend on every day

WHAT WE OFFER YOU:

• Competitive Salary with comprehensive benefits that includes healthcare, 401k matching, vacation, company paid holidays, annual bonus plan based on company performance
• Meaningful autonomy and empowerment in a positive environment that supports development and recognizes achievement.

WHAT THE ROLE DOES:

• Perform quality-control for all marketing materials with obsessive attention to detail
• Deliver 100% accuracy in all content from features and specs to photos and branding
• Lead go-to-market planning from developing strategy to overseeing execution
• Proactively identify additional tools that support all levels of the sales channel
• Initiate campaigns to drive engagement with specified products and emerging markets
• Establish dashboards using best-practice metrics to better evaluate project results
• Actively contribute to quarterly and annual strategy across multi-channel B2B platforms
• Effortlessly prioritize and manage projects to consistently keep all the balls in the air
• Bring creative energy to copyediting, photo direction and video scripting
• Collaborate with all teams including sales, product, distributors and end users
• Understand and enforce all company and divisional brand standards

THE BACKGROUND THAT FITS:

• Bachelor's degree in marketing or related discipline required
• 6+ years of relevant work experience with 2+ years in leadership position
• Precise and highly organized with exacting quality standards
• Demonstrated ability to oversee and direct creation of all marketing collateral
• Experienced with monday.com or similar project management software
• Experienced in driving growth through KPIs, data analytics and digital tools
• Self-motivated, resourceful, ambitious leader – and hungry for growth
• Proactive, leadership mindset; able to find solutions and make decisions
• Player/coach – easily switch from packing a trade show crate to planning a promo
• Passion for learning and tackling new challenges, undaunted by change and fast pace
• Proven excellence in written, verbal and visual communication
• Portfolio required with writing samples and project examples showing creative direction
• Embodies Safewaze core values: Respect, Precision, Urgency, Mastery, Positivity