Head of Marketing in Denver, Colorado at The Wilhite Law Firm
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Job Description
Exciting opportunity to join a top tier personal injury law firm and combine strategic planning with hands-on execution!
What you'll do:
· As the Head of Marketing, you will have ownership of the firm's marketing strategy, creative execution, advertising investments, brand development, market presence, social media, and community engagement
· Develop and execute the firm's annual marketing strategy
· Lead creative design initiatives including digital, print, outdoor advertising, video, collateral, and brand assets
· Own the firm's creative direction and ensure consistency of messaging, visual identity, and brand standards
· Oversee planning, negotiation, placement, and performance of media buys including television, radio, billboards, sponsorships, and community marketing initiatives
· Manage agency relationships, media vendors, production partners, designers, videographers, and consultants
· Oversee website content, social media strategy, digital presence, and reputation management
· Own the marketing budgets, advertising expenditures, and return on investment across marketing initiatives
· Analyze campaign performance, brand visibility, audience engagement, and marketing effectiveness
· Develop and maintain reporting dashboards, recurring reporting processes, vendor scorecards and provide regular marketing performance updates to executive leadership
· Support community engagement, sponsorships, events, public relations, and referral development initiatives
Compensation
- Base Salary: $150,000 – $220,000k
Benefits
- Medical, Dental, and Vision Insurance
- 401(k) with Company Match
- Unlimited Time Off – In your cover letter tell us your favorite vacation spot
- Dog-Friendly Campus
- Supportive Team Environment
- Hybrid role
- Friday Happy Hour
What you'll bring:
· Bachelor’s degree in Marketing, Communications, Business, Graphic Design, or related field preferred
· Three (3) or more years of progressive marketing leadership experience
· Experience managing creative design, advertising campaigns, and media buying
· Strong understanding of television, radio, billboard, digital, and community-based advertising
· Experience overseeing creative development from concept through execution
· Strong project management, vendor management, and organizational skills
· Ability to balance strategic planning with hands-on execution
· Experience analyzing marketing performance and making data-driven decisions
· Experience within legal services, professional services, healthcare, or other service-based industries preferred
You will possess these Core Values:
- Committed - fearless, driven, accountable, resilient
- Mindful – prudent, critical thinking, results oriented problem solvers
- Agile – continually improve, love to learn, flexible
- Collaborative – kind, authentic, FUN, team player who loves to win