Creative Media Specialist in Little Rock, Arkansas at Arkansas Baptist Children s Homes & Family Ministries

Creative Media Specialist

Salary | Full-Time: number of hours flexible

Reports to: Director of Community Outreach

Arkansas Baptist Children & Family Ministries (ABCFM)

Position Summary

The Creative Media Specialist develops high-quality visual communications and marketing materials that promote the mission, ministries, and programs of Arkansas Baptist Children & Family Ministries. This position combines graphic design expertise and marketing knowledge to create compelling materials that communicate ABCFM's story, strengthen brand recognition, engage audiences, and support ministry outreach.

With a strong background in graphic design, the Creative Media Specialist translates ideas, messages, and ministry needs into effective visual content across print and digital platforms. Working collaboratively with the Director of Community Outreach, Content Specialist, Communications team members, and ministry teams, this position ensures ABCFM's visual identity is consistent, professional, and reflective of the organization's mission and values.

Primary Responsibilities

1. Graphic Design & Visual Communications

• Create professional, visually compelling designs for print and digital communications, including brochures, flyers, newsletters, postcards, banners, signage, invitations, presentations, reports, and our quarterly Outlook magazine.
• Develop graphics for social media, email campaigns, websites, digital marketing, fundraising campaigns, special events, ministry programs, and church and community outreach.
• Create and maintain branded templates and design resources for staff and departments.
• Ensure consistency in ABCFM's visual identity, including logos, colors, typography, and brand standards.
• Prepare print-ready files and coordinate with printers and vendors as needed.

2. Marketing & Brand Development

• Assist in developing and implementing marketing strategies that promote ABCFM's ministries, programs, events, and organizational initiatives.
• Translate marketing goals into creative concepts and visual campaigns that strengthen brand recognition and visibility.
• Develop promotional materials that support church relationships, ministry awareness, donor engagement, volunteer recruitment, and community outreach.
• Collaborate on marketing campaigns for the Annual Offering, gala, fundraising initiatives, and events.
• Communicate the impact and stories of ABCFM's ministries through effective marketing materials.
• Stay informed about graphic design, marketing, and visual communication trends.

3. Digital Media & Content Creation

• Develop engaging visual content, including graphics, digital advertisements, infographics, and other assets for ABCFM's social media and digital communication platforms.
• Assist with website graphics, digital campaigns, and ministry-specific promotional content.
• Collaborate with the Digital Media Specialist and Multimedia Coordinator to maintain a cohesive visual presence across digital platforms.
• Adapt designs for various platforms, audiences, and communication needs.
• Assist with photography selection, image editing, and other visual content needs.

4. Ministry & Departmental Collaboration

• Work with ministry leaders and departmental staff to identify communication needs and develop creative solutions.
• Collaborate with the Content Specialist to transform written stories, articles, and ministry updates into compelling visual communications.
• Support Donor Development and Outreach through donor-facing materials, event promotions, fundraising campaigns, and ministry impact pieces.
• Provide creative support for church partnerships, community engagement, volunteer recruitment, and outreach initiatives.
• Communicate the unique identity and purpose of ABCFM's various ministries while maintaining a unified organizational brand.

5. Creative Project Coordination

• Manage assigned creative projects from concept development through final production, including timelines, revisions, approvals, and delivery.
• Maintain organized digital design files, brand assets, photography, and creative resources.
• Ensure materials are accurate, visually consistent, and aligned with ABCFM's mission and communication standards.
• Perform other duties as assigned by the Director of Community Outreach.

Qualifications & Skills

• Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field preferred; equivalent professional experience may be considered.
• Demonstrated excellence in graphic design with a strong portfolio of print and digital work.
• Advanced proficiency in Adobe Creative Cloud, particularly InDesign, Illustrator, and Photoshop.
• Strong understanding of typography, layout, color theory, branding, and visual storytelling.
• Working knowledge of marketing principles, audience engagement, and brand development.
• Experience creating graphics and marketing materials for social media, websites, email campaigns, and print publications.
• Ability to manage multiple projects, prioritize deadlines, and adapt to changing organizational needs.
• Strong communication, collaboration, and problem-solving skills.
• Creativity, initiative, attention to detail, and the ability to work independently.
• Commitment to the mission, values, and Christ-centered purpose of ABCFM.