Customer Marketing Manager - Invoicing Solutions in Haciendas del Canada, Nuevo León at Jobgether

• Own the lifecycle experience strategy for assigned customer journeys, segments, and initiatives, defining target audiences, customer needs, and intended outcomes.

• Design and optimize end-to-end customer experiences across email, push notifications, and in-app messaging, ensuring alignment with product experiences.

• Translate business priorities into lifecycle marketing initiatives that support activation, retention, feature adoption, and revenue growth.

• Develop hypotheses for potential business impact, estimate expected outcomes using customer economics and directional modeling, and prioritize initiatives based on value and feasibility.

• Collaborate with Product, Product Marketing, Growth, Payments, and Data teams to align messaging, customer readiness, and business objectives.

• Use customer insights and performance data to influence decisions, communicate trade-offs, and align stakeholders.

• Lead complex lifecycle and growth initiatives, coordinating timelines, dependencies, and handoffs across marketing and partner teams.

• Work with marketing automation, creative, and analytics teams to execute customer engagement programs.

• Monitor performance, design and run experiments, analyze results, and recommend improvements to optimize outcomes and support successful initiatives at scale.

• Share lifecycle marketing expertise, advise peers, and contribute to improving customer engagement practices across the marketing organization.

• 5–7+ years of experience in lifecycle marketing, growth marketing, customer marketing, or a related field.

• Demonstrated experience owning customer journeys and marketing initiatives tied to measurable business outcomes, beyond individual channel execution.

• Strong analytical and quantitative skills, with the ability to use data and customer insights to guide decisions.

• Proven ability to collaborate across functions, influence stakeholders without direct authority, and manage competing priorities.

• Experience working in B2B or B2C SaaS environments, preferably within a Product-Led Growth (PLG) business.

• Strong understanding of customer lifecycle strategy, engagement, activation, retention, adoption, and monetization.

• Excellent communication, project coordination, and problem-solving skills.

Nice to have:

• Bachelor's degree in Marketing, Business, or a related discipline.

• Experience with marketing automation platforms such as Braze, Iterable, HubSpot, or similar tools.

• Exposure to feature adoption, monetization, or payments-related marketing initiatives.

• Experience partnering closely with Product and Product Marketing teams.

• Familiarity with directional impact modeling, customer economics, and business case development.

• Compensation: Target annual salary of CAD $80,000–$100,000, depending on location, local market conditions, experience, and expertise.

• Remote, hybrid, or office-based flexibility within Canada.

• Annual wellness stipend and additional wellness benefits.

• Three weeks of vacation to start.

• One paid volunteer day per year.

• Two floating holidays.

• Employee Stock Purchase Program.

• Registered Retirement Savings Plan (RRSP) with a 4% company match.

• Potential travel to the corporate headquarters in Denver, Colorado, or other North American office locations.

• Applicants must be eligible to work in Canada without employer sponsorship.