Car Wash General Manager at Cheetah Clean Holding Company, LLC – Bowling Green, Kentucky

General Manager — Cheetah Clean Auto Wash (Bowling Green, KY | Near HQ

Lead from the Front • Build Elite Teams • Drive Performance

Cheetah Clean Auto Wash is a rapidly growing premium car wash platform headquartered in Bowling Green, KY, with expanding locations across Kentucky and Tennessee. Our Bowling Green site is our home base and flagship operation, and we are looking for a strong, disciplined General Manager who can run a high-performance operation, build A-player teams, and set the standard for the entire company.

This is not a “keep the lights on” role. This is a leadership, accountability, and results-driven position for someone who takes ownership of people, performance, and culture.

What You’ll Own

Full P&L responsibility for site performance

Labor management, scheduling, and productivity

Hiring, training, coaching, and performance management

Membership growth and customer experience

Equipment uptime, cleanliness, and safety standards

Execution of Cheetah operating systems and “Cheetah Habits”

Acting as a leadership example for other locations

Who We’re Looking For

Proven experience leading teams in fast-paced operations

(car wash, QSR, retail, hospitality, logistics, or similar)

Strong people leader who holds high standards with respect

Data-driven and comfortable owning KPIs (labor %, throughput, memberships)

Calm under pressure and decisive when things get busy

Comfortable with early mornings, weekends, and peak periods

Builder mindset — you don’t inherit culture, you create it

Why This Role Matters

Bowling Green GM's sets the tone for the entire company.

This GM will:

Develop future leaders

Pilot new systems and processes

Be highly visible to corporate leadership

Have real advancement opportunities as we scale.

High performers in this role will be considered for multi-unit leadership and regional roles as the company continues to grow.

What We Offer

Competitive base salary + performance-based bonus

Clear expectations and strong operational support

Growth path into multi-unit leadership

Stable, fast-growing company with long-term opportunity

Leadership that invests in training and development

Benefits and more!

Our Culture

At Cheetah Clean, we believe:

How we do one thing is how we do everything.

We value ownership, discipline, teamwork, and continuous improvement. We move fast, we hold the line on standards, and we build leaders from within.

If you’re ready to run a flagship operation, build an elite team, and grow with a company that is scaling aggressively, we want to hear from you.

Apply today and help set the standard at Cheetah Clean.

• Minimum 3–5 years of leadership experience in fast-paced operations
  (car wash, QSR, retail, hospitality, logistics, or similar)
• Proven track record of:
  
  • Hiring and developing teams
  • Managing labor and schedules
  • Driving customer satisfaction and sales
• Experience with P&L responsibility strongly preferred

• Demonstrated ability to:
  
  • Recruit, train, and retain high-performing teams
  • Hold employees accountable to clear standards
  • Coach performance and address issues directly and professionally
• Comfortable managing managers and shift leaders
• Willing to make tough decisions when standards are not met

• Ability to manage and improve:
  
  • Labor percentage
  • Throughput and productivity
  • Membership sales and retention
  • Safety and equipment uptime
• Comfortable using reports, dashboards, and basic financial metrics
• Strong organizational and time-management skills

• Willing to work:
  
  • Early mornings
  • Can work a minimum of one close shift per week
  • Weekends
  • Peak seasons and high-volume days
• Able to be on-site and lead from the front during busy periods
• Physically able to work in an outdoor, fast-paced environment when needed

• High ownership mentality — takes responsibility, not excuses
• Calm under pressure, decisive, and solutions-oriented
• Coachable and open to feedback
• Strong communicator with team and corporate leadership
• Values discipline, consistency, and continuous improvement

• Valid driver’s license and reliable transportation
• Ability to pass background screening
• Basic computer and mobile app proficiency (scheduling, reports, communication tools)

• Multi-unit or assistant multi-unit management experience
• Car wash industry experience
• Experience launching new teams or turning around underperforming sites
• Experience with membership or subscription-based retail models