Director of Marketing in Troy, Michigan at SMOKERS OUTLET MANAGEMENT INC

Director of Marketing

We are seeking a dynamic and strategic Director of Marketing to lead our marketing team and drive the growth of our brand. This role offers an exciting opportunity to shape our marketing strategies, enhance brand awareness, and contribute to the overall success of our organization. The ideal candidate will possess strong leadership skills, innovative thinking, and a proven track record in developing effective marketing campaigns.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies aligned with company goals
• Lead, motivate, and manage the marketing team to achieve performance targets
• Oversee market research and analyze consumer data to identify opportunities for growth
• Manage the creation and execution of advertising, promotional, and digital marketing campaigns
• Collaborate with sales, product development, and other departments to ensure cohesive branding and messaging
• Plan, execute, and attend events for brand awareness within budget
• Monitor and report on the effectiveness of marketing initiatives, adjusting strategies as needed
• Manage marketing budgets and ensure efficient allocation of resources
• Stay current with industry trends, competitive landscape, and emerging marketing technologies

• Bachelor's degree in Marketing, Business Administration, or a related field; Master’s degree preferred
• Proven experience (typically 8+ years) in marketing leadership roles
• Strong understanding of digital marketing, social media, and analytics tools
• Excellent leadership, communication, and interpersonal skills
• Ability to develop innovative marketing strategies and execute them effectively
• Analytical mindset with the ability to interpret data and make data-driven decisions
• Experience managing budgets and leading cross-functional teams
• Must be able to work nights and weekends on occasion
• 25-50% Travel requirement