Sr. Director, Commercial Strategy & Analytics in Charlotte, North Carolina at Atlantic Coast Conference

The Atlantic Coast Conference (ACC) is seeking a Sr. Director, Commercial Strategy & Analytics (CSA) to establish and lead the conference’s commercial intelligence capability as the ACC continues to invest in scalable, disciplined commercial operations. This role serves as the analytical backbone of the ACC’s commercial ecosystem. The Sr. Director, CSA is responsible for building, governing, and operationalizing the frameworks that inform valuation, pricing discipline, audience segmentation, forecasting, scenario modeling, and long-range commercial readiness. The function is business-facing and decision-oriented, designed to elevate the quality, credibility, and consistency of commercial decision-making across the conference and its member institutions.

The Sr. Director, CSA operates as a senior commercial partner to conference leadership, Athletics Directors, and external advisors, ensuring that analysis informs decisions early, assumptions are shared, and commercial judgments are grounded in defensible logic.

Why This Role Exists

As the ACC continues to grow and evolve its commercial model, the conference is making a deliberate

investment in internally owned commercial intelligence. Today’s opportunity is not simply to

analyze results, but to more clearly understand audiences, demand drivers, pricing dynamics, and

asset value in order to make better decisions across ticketing, partnerships, and future rights

scenarios. Consistent valuation frameworks, shared assumptions, and credible forecasting are

essential to improving yield, strengthening partner confidence, and preparing responsibly for

future opportunity.

The Sr. Director, CSA exists to formalize these capabilities, enabling the ACC to operate with

greater clarity today while building the analytical foundation required for long-term commercial

readiness. The position reports to the Chief Revenue Officer and will be responsible for the

following:

Responsibilities:

Commercial Intelligence & Valuation

• Establish and maintain commercial valuation frameworks across ticketing, sponsorship, premium,

and emerging assets.

• Develop scenario models to support long-range planning, rights-readiness evaluation, and

investment decisions.

• Ensure valuation methodologies are consistent, defensible, and repeatable across

initiatives.

Audience Segmentation, Pricing & Forecasting

• Define analytical approaches to audience understanding and segmentation that inform pricing,

packaging, and demand strategy.

• Set analytical standards that enable consistent, demand-driven pricing decisions across

championships and conference-level initiatives, including ticketing, sponsorship, and other

commercial asset groups.

• Develop and maintain forecasting methodologies and scenario models that support revenue planning

and product strategy.

• Support post-event diagnostics to improve future pricing, segmentation, and yield

optimization.

Shared Assumptions & Standards

• Define and maintain the shared commercial assumptions that underpin valuation, pricing, and

forecasting decisions across the conference.

• Promote consistency and comparability across analyses while preserving institutional flexibility

in execution.

• Ensure downstream commercial efforts operate from a common analytical baseline.

• Serve as the central point of alignment on commercial logic, ensuring stakeholders operate from

a consistent and defensible analytical foundation.

Rights-Readiness & Partner Analytics

• Deliver internally owned analytics required to evaluate digital and sponsorship rights scenarios

responsibly.

• Serve as a credible analytical partner alongside external valuation firms, advisors, and media

partners.

• Ensure leadership decisions are informed by ACC-developed analysis rather than exclusively

external inputs.

• Translate analytical outputs into clear implications for rights valuation, packaging, and

strategic positioning.

• Support evaluation of strategic trade-offs across rights scenarios through structured

analysis.

Data Infrastructure & Analytical Enablement

• Define the roadmap for the ACC’s commercial data infrastructure, aligned to valuation, pricing,

and forecasting needs.

• Partner with external vendors and internal stakeholders to support data integration,

accessibility, and scalability across platforms.

• Ensure analytical frameworks are supported by reliable and consistent data inputs, even in

environments with incomplete or evolving infrastructure.

• Evaluate emerging tools and capabilities (including AI and automation) to enhance analytical

efficiency and decision support over time.

Institutional Engagement & Influence

• Engage directly with and advise Athletics Directors and senior athletic department leaders to

support shared understanding of valuation, pricing, and performance dynamics.

• Partner closely with conference stakeholders to translate commercial intelligence into

institution-level understanding and application.

• Influence decision-making through credibility, judgment, clarity, and well-defined analytical

frameworks rather than formal authority.

Leadership & Capability Build

• Lead the initial build of the CSA function, defining priorities, sequencing, and resource needs

over time.

• Define the long-term roadmap, standards, and operating model for the function as it

scales.

• Provide leadership, mentorship, and direction as future analytical roles are added.

• Establish expectations, rigor, and decision standards that scale with the function’s

growth.

This job description is not an exhaustive list of all functions that the employee may be required

to perform, and the employee may be requested to perform additional functions and other duties as

assigned.

Qualifications & Experience

• 7+ years of experience in commercial analytics, valuation, strategy, or revenue intelligence

within professional sports, media, leagues, teams, or similarly complex commercial environments.

• Demonstrated experience developing valuation models, forecasting frameworks, pricing discipline,

and audience-driven insights in revenue-focused organizations.

• Experience operating in environments with incomplete data and evolving infrastructure.

• Proven ability to operate credibly with senior executives, Athletics Directors, and external

partners or advisors.

• Strong judgment and comfort operating in environments that require tradeoff evaluation,

influence, and analytical rigor.

• Ability to translate complex analysis into clear, decision-relevant insight.

• Proven ability to build and scale analytics or strategy capabilities, including defining team

structure, standards, and operating models over time.

• Experience managing external partners, vendors, and analytical resources to deliver against

strategic priorities.

• Experience developing analytical frameworks in complex or matrixed organizations, often with

incomplete data and evolving infrastructure.

• Familiarity with core business intelligence tools and analytical environments (e.g., SQL, R,

Python, CRM systems, data visualization platforms), with the ability to guide technical resources

and interpret outputs.

• Problem solving, critical thinking and excellent time management skills are required

Key Skills and Abilities:

The successful Sr. Director, CSA is a commercially fluent, trusted leader who elevates how

decisions are made across the ACC. They bring discipline without bureaucracy, clarity without

rigidity, and credibility without ego. They are valued not just for analytical capability, but for

judgment, standards-setting, and the ability to guide high-stakes decisions with confidence.

• Demonstrated excellent oral and written communication skills.

• Ability to demonstrate a calm, courteous and professional demeanor under pressure when working

with a variety of situations and/or people.

• Proven ability to take initiative and make sound decisions without direction.

• Ability to handle multiple tasks and assignments simultaneously.

• High attention to detail and organizational skills. Proven team-builder and team player,

listener, and collaborator; proven ability to maintain a positive attitude; reliable and

dependable.

• Proactive communicator with high level of organization. Ability to maintain confidentiality of

privileged and sensitive information.

• Display leadership, a service mindset, integrity, professionalism, and accountability.

• Always represent the ACC and its member institutions with pride and professionalism.

What Success Looks Like in 12–24 Months

• The ACC operates from a shared commercial intelligence baseline with consistent valuation,

audience segmentation, forecasting, and pricing frameworks.

• Championship pricing and premium strategies are informed by disciplined demand modeling and

post-event diagnostics.

• Rights-readiness discussions are supported by internally developed, credible scenario

models.

• External partners and advisors recognize the ACC as analytically sophisticated and

well-prepared.

• Downstream commercial teams move faster and with greater confidence due to clear assumptions and

trusted intelligence.

• Measurable improvements in pricing effectiveness, forecasting reliability, and commercial

decision speed.

• Strong collaborative relationships with analytics and business intelligence leaders across

member institutions, supporting shared understanding and adoption of commercial frameworks.

Work Environment:

This position typically operates in an office setting but also at indoor and outdoor venues

including stadiums, arenas, and fields. Additionally, please note the following:

• Ability to remain sitting for up to 8 hours at a desk or computer.

• Ability to remain standing/walking for up to 4 hours.

• Due to the nature of the ACC’s business, travel will occur to multiple sites as dictated by

major and minor event schedules.

• Due to the nature of events indoors and outdoors, you must be able to endure varying weather

conditions including wind, rain, and high and low temperatures.

• Understanding that due to the nature of our business working hours can include nights, weekends

and holidays as necessary.

The salary and benefits package will be competitive and commensurate with experience. Review of

applicants will begin immediately and continue until the position is filled.

All qualified applicants will receive consideration for employment without regard to age, sex,

religion, creed, race, color, gender identity, sexual orientation, disability, genetic information,

national origin, or other

characteristics protected by state and federal law.