Meta ads and Google ads expert in India at Jobgether
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Job Description
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Meta Ads and Google Ads Expert based in India.
This role focuses on driving high-performance digital advertising campaigns across Meta and Google platforms, with a strong emphasis on the peptides or broader life sciences space. You will be responsible for building, optimizing, and scaling paid media strategies that generate qualified leads, improve conversions, and maximize return on ad spend. The position requires a mix of creative thinking and analytical precision, balancing ad creative development with data-driven optimization. You will collaborate closely with marketing and sales teams to align campaigns with business objectives and audience targeting strategies. The environment is performance-focused, fast-moving, and highly results-oriented, with strong autonomy in campaign execution. This is a key role for someone who understands both paid media mechanics and niche, regulated or technical markets.
- Plan, develop, and manage Meta Ads (Facebook, Instagram) and Google Ads campaigns to drive lead generation, sales, and brand visibility.
- Optimize campaign performance through audience segmentation, bidding strategies, and continuous A/B testing.
- Create, test, and refine high-performing ad creatives tailored to specific target audiences and campaign goals.
- Monitor, analyze, and report on campaign performance using key metrics such as ROAS, CTR, CPC, and conversion rates.
- Collaborate with marketing and sales teams to align advertising strategies with broader business objectives.
- Implement conversion tracking systems and ensure accurate measurement of campaign performance across platforms.
- Stay updated on digital advertising trends, algorithm changes, and platform best practices.
Requirements:
- Proven experience managing Meta Ads and Google Ads campaigns with strong performance outcomes.
- Experience in the peptides, pharmaceutical, biotech, or life sciences industry is strongly preferred.
- Strong understanding of digital advertising ecosystems, including targeting, bidding models, and funnel optimization.
- Hands-on experience with A/B testing, conversion tracking tools, and performance analytics.
- Ability to create compelling, conversion-focused ad creatives and messaging strategies.
- Strong analytical mindset with the ability to interpret data and optimize campaigns accordingly.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Up-to-date knowledge of digital marketing trends, ad platform policies, and algorithm updates.
Benefits:
- Fully remote work environment within India (and other eligible regions where applicable).
- Opportunity to work in a specialized, high-growth niche within digital advertising.
- Performance-driven culture with autonomy in managing campaigns.
- Exposure to advanced paid media strategies across Meta and Google platforms.
- Growth potential in a fast-scaling digital marketing environment.
- Collaborative and flexible work culture.