Marketing Manager - Performance Marketing & Patient Growth in Pompano Beach, Florida at Brazilian Clinic

Medstation is a high-growth primary care group with 7 locations across South Florida. We invest heavily in patient acquisition to keep our providers full and our communities healthy. Unlike most clinics, we run like a performance company: every dollar is tracked from ad click to booked visit to retained patient. We are looking for a Marketing Manager who lives in Ads Manager and Google Ads, obsesses over CPL and show-rate, and can turn ad spend into new patients every single day

Role Summary
You will own the entire patient acquisition engine for Medstation. Your #1 job is to generate qualified, low-cost leads and convert them into booked and shown new patient visits across 7 clinics. You will manage Google Ads and Meta Ads daily, optimize our 7 Google Business Profiles, manage landing pages and call tracking, and work directly with the Front Desk Operations Manager to ensure leads are contacted in <5 minutes and booked. This is NOT a social media posting role. This is a performance / growth role. You will be judged on Cost Per Lead, Cost Per New Patient, and New Patients per Month.

Key Responsibilities •

1. Paid Acquisition - Google & Meta (70% of role): Own day-to-day management of Google Search, Performance Max, Local Services Ads (LSA), YouTube, and Meta (Facebook + Instagram) campaigns. Build and test audiences: Spanish, Portuguese, and English speakers in South Florida. Manage budgets, bidding, negative keywords, geo-fencing per clinic. Launch new offers weekly: Same-Week Physical, $0 Copay Check, Walk-In Today, etc. •

2. Lead Funnel & Conversion Optimization: Own landing pages (GoHighLevel / WordPress / Unbounce), forms, and call tracking (CallRail / WhatConverts). A/B test headlines, creatives, and forms. Reduce friction to book. Own HIPAA-compliant tracking via GTM, GA4, Meta CAPI, and Google Offline Conversion Tracking. •

3. Local SEO & Reputation (7 Locations): Own and optimize 7 Google Business Profiles: posts, photos, reviews, Q&A;, services. Own local SEO: citations, on-page SEO for 'primary care near me' keywords per city. Own review generation and response process to stay >4.7 stars. Manage directory listings. •

4. Lead Follow-Up & Sales Alignment: Build SLA with Front Desk team: speed-to-lead <5 mins, 6+ contact attempts, call recordings audit. Build reports: Lead -> Contacted -> Booked -> Showed -> Retained. Identify drop-off and fix it with front desk manager. Own the nurture: SMS, email, and retargeting sequences.

5. Analytics, Reporting & Budget: Own marketing dashboard in Looker Studio: Spend, CPL, Cost per Booked, Cost per Showed, New Patients, CAC, LTV. Report weekly to Owner: what spent, what worked, what to kill, what to scale. Manage monthly budget of $80k-$150k with goal to improve CPL 10% QoQ.

6. Creative & Content Direction: Direct designer and video editor: 10+ new ad creatives per week (UGC, doctor-led, testimonial, before/after educational). Write high-converting ad copy in English and Spanish. Brief shoots at clinics. Ensure all creative is HIPAA-compliant (no PHI in ads).

7. Growth Experiments: Test new channels: TikTok Ads, Nextdoor, employer partnerships, community events, influencer micro-local. Propose 2 growth experiments per month

KPIs You Will Own

• Cost Per Lead (CPL) by clinic and by channel (Google vs Meta)

• Cost Per New Patient Booked & Cost Per New Patient Showed

• New Patients / Month per clinic (Goal: +12-15% YoY)

• Lead-to-Book Rate >60%, Book-to-Show Rate >75%, Speed-to-Lead <5 minutes

• ROAS on ad spend and CAC Payback < 90 days

Qualifications

• 4+ years in performance marketing / lead generation, with at least 2 years managing $50k+/month in Google Ads + Meta Ads

• Proven track record lowering CPL and scaling lead volume - must show portfolio of campaigns

• Expert in: Google Ads (Search, PMax, LSA), Meta Ads Manager, GA4, GTM, Looker Studio, CallRail or WhatConverts

• Experience with multi-location business (healthcare, dental, medspa, home services, legal) highly preferred

• Strong understanding of landing pages, conversion rate optimization, and offline conversion tracking

• Can write ad copy in English + conversational Spanish - Portuguese a huge plus for South Florida market

• Data-driven, analytical, and fast-moving - you check Ads Manager daily and make decisions based on numbers

• HIPAA awareness for healthcare marketing and understanding of what you can/cannot say in medical ads

Preferred / Bonus

• Experience with GoHighLevel, HighLevel, HubSpot, or Salesforce for lead management

• Experience managing Google Business Profiles at scale (7+ locations)

• Video editing basics (CapCut, Premiere) and Canva/Figma for quick creative tests

• Previous primary care, urgent care, dental, or medspa marketing experience in Florida

• Google Ads and Meta Blueprint Certified

What Success Looks Like in 90 Days

• Audited and restructured Google & Meta accounts - removed waste, improved tracking to show true Cost Per Show

• Launched new landing pages per clinic with >12% conversion rate and call tracking live

• Reduced CPL by 20-30% while increasing new patient volume across 7 clinics

• Live dashboard: Owner can see Spend -> Leads -> Booked -> Showed by clinic in real-time

• Speed-to-lead SLA with front desk enforced: 90%+ leads contacted in <5 minutes

Tools You'll Use

Google Ads, Local Services Ads, Meta Ads Manager, TikTok Ads, GA4, GTM, Looker Studio, Google Business Profile, CallRail / WhatConverts, GoHighLevel, WordPress, Canva/Figma, Asana/Slack