Digital Content and Display Marketing Coodinator in Burlington, Vermont at Outdoor Gear Exchange Inc

The Digital Content & Display Marketing Coordinator plays an important role in driving brand visibility and community engagement for Outdoor Gear Exchange. This position primarily splits time between managing OGE’s social media presence and designing and installing retail window displays at our downtown Burlington storefront. This role also supports in-store and off-site events and collaborates on local marketing campaigns with community partners like the Church Street Marketplace.

Core Responsibilities

• Social Media Management & Growth: Develop, publish, and analyze engaging organic content (visuals, video, and copy) for Instagram, Facebook, and other digital channels to grow OGE's community and support active marketing initiatives.
• Window Display Design & Installation: Lead the process by designing and physically installing externally facing window displays at our downtown storefront, maintaining brand standards and highlighting priority vendor co-ops.

Secondary Responsibilities

• Event Support: Assist with the planning, promotion, and execution of in-store events (film screenings & clinics) and off-site community events
• Local & Partner Marketing: Collaborate with local business partners, community organizations, and the Church Street Marketplace on joint promotions, campaigns, and cross-marketing efforts.
• General Team Support: Pitch in on broader marketing department projects and ad hoc initiatives as needed.

• Retail Visual Merchandising: Hands-on experience designing and physically installing creative retail displays using a variety of materials
• Social Media Strategy: Ability to manage and grow active brand social media channels (specifically Instagram and Facebook). Willingness to explore new platforms that increase brand awareness.
• Design & Content Creation: Creative background and proficiency with Adobe Creative Suite, Canva, photo/editing tools, or similar design software.
• Project & Time Management: Strong organizational skills with the ability to manage multiple timelines - from physical installations and digital content calendars.
• Communication & Collaboration: Excellent interpersonal skills for working with store staff on social media content creation, brand reps for marketing initiatives, and external community partners