Paid Media Specialist in Mexico at Jobgether
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Job Description
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Paid Media Specialist in Mexico.
This is a performance-focused digital marketing role centered on executing, optimizing, and scaling paid media campaigns across major advertising platforms. You will play a key role in supporting demand generation efforts by ensuring campaigns are launched efficiently, continuously optimized, and aligned with business growth objectives. Working across paid search and paid social channels, you will contribute directly to improving campaign velocity, testing cadence, and overall media performance. The environment is fast-paced, data-driven, and highly execution-oriented, requiring strong attention to detail and a passion for continuous optimization. You will collaborate closely with growth and marketing teams to ensure campaigns deliver measurable impact across the funnel. This role is ideal for someone who enjoys hands-on media execution and wants to grow their expertise in performance marketing within a scaling digital organization.
- Build, launch, and manage paid media campaigns across platforms such as Google Ads, Meta Ads Manager, and LinkedIn Ads
- Monitor campaign performance, budget pacing, and delivery to ensure efficient spend and optimal results
- Execute A/B testing strategies to improve campaign effectiveness and conversion performance
- Support keyword research, audience targeting, bidding strategies, and campaign structure optimization
- Maintain strong organization and accuracy in campaign setup, tracking, and reporting
- Analyze performance metrics and identify opportunities for ongoing optimization and scaling
- Collaborate with demand generation and growth teams to align paid media efforts with business objectives
- Ensure proper tracking and attribution setup in coordination with analytics and CRM systems
- 2+ years of experience managing paid media campaigns across Google Ads, Meta Ads, or LinkedIn Ads
- Solid understanding of keyword research, bidding strategies, audience targeting, and campaign structuring
- Experience running A/B tests within paid media platforms and applying insights to improve performance
- Strong attention to detail with excellent organizational and execution skills
- Familiarity with B2B lead generation campaigns is highly valued
- Experience working with CRM systems such as Salesforce or attribution tools is a plus
- Understanding of conversion tracking, Google Tag Manager, or analytics integrations is an advantage
- Ability to work in a fast-paced, performance-driven environment with a focus on continuous improvement
- Strong analytical mindset with the ability to interpret campaign data and optimize accordingly
- Good communication and collaboration skills in cross-functional teams
- Fully remote position based in Mexico
- Opportunity to work in a fast-growing, performance-driven marketing environment
- Exposure to major paid media platforms and advanced growth marketing strategies
- Collaborative team culture focused on learning, experimentation, and execution excellence
- Professional development opportunities in digital marketing and demand generation
- Inclusive and supportive work environment with equal opportunity principles
- Hands-on experience with end-to-end paid media optimization and scaling strategies
- Dynamic role with high impact on campaign performance and business growth