Marketing Assistant in Latham, New York at Alpha Aesthetics Partners

Position Summary

The Marketing Assistant at The Williams Center is an integral part of our marketing department. The Marketing Assistant will be responsible for planning and executing various marketing and social media activities to promote our services and products, engage with our audience, and support the overall growth of our business. This person will support multiple TWC businesses and clinicians with marketing efforts to translate sales goals into actionable digital campaigns that drive leads and patients booking consultations and surgeries.

Job Responsibilities

Content Creation & Marketing Team Support

• Develop, implement, and manage comprehensive social media strategies for TikTok and YouTube across The Williams Center, Rejuva Center, and Saratoga Hair Center.
• Coordinate social media consent collection with medical assistants and nursing staff, submit documentation to the virtual assistant, maintain tracking spreadsheets, and ensure weekly updates to website galleries.
• Collaborate with Saratoga Hair Center to align educational content with Dr. Slaughter’s schedule and identify suitable patients for video and photo content.
• Create and distribute a weekly target list of prospective social media patients for the nursing team and hair team based on provider schedules.
• Provide ongoing website support by uploading before-and-after photos to the galleries for The Williams Center, Saratoga Hair Center, and Rejuva Center on a weekly basis.
• Partner with the marketing team and aesthetic providers to highlight treatments, patient success stories (with consent), promotions, and educational content across digital platforms.
• Oversee the before-and-after photography process, maintain an organized image library, and store content in a centralized digital repository accessible to the marketing team.
• Film and edit all video content, including Rejuva Center training videos designed to support staff education and professional development.
• Collaborate with the SEO team to identify trending and relevant topics and participate in monthly strategy discussions to optimize content performance and audience engagement.

Community Engagement & Brand Growth

• Posting new content at least once a week on GMB (Saratoga Hair Center, Williams Center, and Rejuva Center)
• Support with marketing materials for specials and events.

Collaboration, Brand Alignment & Promotions

• Work closely with internal teams, including marketing, medical professionals, and patients to align social media efforts with business goals.
• Maintain brand consistency across all digital content and messaging.
• Collaborate with marketing and The Williams Center leadership to develop promotional campaigns for services, plan monthly promotions, marketing strategies, and events.
• Support the businesses on marketing projects and company wide initiatives.

Qualifications

• A bachelor's degree in marketing, communications, or a related field is preferred
• 1-3 years of experience in social media management and content creation
• Strong written and verbal communication skills
• Proficiency with content creation tools like Canva and MS Office programs
• Ability to analyze data and adjust strategies accordingly
• Project management experience
• Ability to work independently and as part of a team
• Detail-oriented and well-organized