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Event Marketing Manager in India at Jobgether

NewJob Function: Marketing
Jobgether
India, India
Posted on
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Job Description

Event Marketing Manager

This position is posted by Jobgether on behalf of a partner company. We are currently looking for an Event Marketing Manager in India.

This role offers an exciting opportunity to lead and shape a global event marketing strategy that spans physical, virtual, and hybrid formats. You will play a key role in driving demand generation through high-impact events, including trade shows, customer roundtables, executive forums, and large-scale digital webinars. The position requires a strong blend of strategic planning and hands-on execution, ensuring every event contributes directly to pipeline and revenue growth. You will collaborate closely with regional marketing, sales, product marketing, and partner teams to deliver well-coordinated and high-performing programs. As the owner of the digital events and webinar strategy, you will also define best practices for virtual engagement and conversion. This is a highly cross-functional and impact-driven role in a fast-paced global marketing environment focused on measurable outcomes and continuous optimization.

Accountabilities:
  • Define and execute the global event marketing strategy, building an annual calendar that balances third-party events, first-party programs, and digital initiatives.
  • Evaluate and prioritize event opportunities based on audience fit, pipeline potential, competitive landscape, and ROI.
  • Oversee participation in trade shows, industry conferences, and partner events, ensuring strong regional alignment and execution support.
  • Manage end-to-end event logistics including vendors, booth production, staffing, registration, and operational coordination.
  • Develop and execute pre-event promotion plans in collaboration with campaign operations and regional marketing teams.
  • Own the digital events and webinar program, including platform management, content planning, execution, and post-event lifecycle.
  • Drive webinar performance through optimization of registration, promotion, attendance rates, and engagement metrics.
  • Ensure structured post-event follow-up processes, lead routing, and pipeline tracking in collaboration with sales teams.
  • Partner with content and digital marketing teams to develop event assets, campaigns, and paid amplification strategies.
  • Track event performance, attribution, and pipeline contribution, providing regular reporting to leadership.
  • Manage event budgets, vendor relationships, and cost optimization across all formats and regions.
Requirements:
  • 5+ years of experience in event marketing, field marketing, or related roles with ownership of multi-format events.
  • Strong experience managing trade shows, customer events, and large-scale digital/webinar programs.
  • Proven ability to manage complex, multi-stakeholder projects from strategy through execution and post-event analysis.
  • Experience with webinar platforms such as Zoom Webinars, ON24, BrightTALK, or Goldcast.
  • Strong project management skills with ability to handle multiple concurrent events across regions and formats.
  • Experience executing integrated event promotion campaigns across email, social, and paid media channels.
  • Proficiency in CRM and marketing automation tools (Salesforce, Marketo, or similar) for tracking leads and pipeline attribution.
  • Strong communication and stakeholder management skills across sales, marketing, product, and external partners.
  • Experience in budget management and vendor negotiation with a focus on ROI optimization.
  • Preferred: experience with MDF/partner-funded programs and familiarity with B2B tech training or professional learning industries.
Benefits:
  • Opportunity to lead a global, high-impact event marketing function
  • Exposure to a mix of physical, hybrid, and fully digital event formats
  • Strong cross-functional collaboration with global sales, marketing, and product teams
  • Ownership of strategic webinar and digital event programs
  • Competitive compensation aligned with experience
  • Flexible work environment supporting global collaboration
  • Opportunity to work on measurable, pipeline-driven marketing programs
  • Career growth in a fast-scaling, skills-focused global organization.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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Job Location

India, India

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