Field Marketing Manager, Canvassing and Lead Generation in Knoxville, Tennessee at Vault Roofing

Vault Roofing is hiring a Field Marketing Manager to help build and scale our canvassing and field marketing program across multiple growth markets.

This is not a typical local team lead role. We are looking for an experienced field marketing leader who can build a program from the ground up, create accountability in the field, develop high-performing teams, and help shape what canvassing becomes for Vault Roofing as we expand.

If you have built or led door-to-door canvassing, field marketing, appointment setting, lead generation, direct sales, home services, solar, roofing, exterior remodeling, pest control, security, telecom, or similar field teams, this could be a high-impact opportunity.

The Field Marketing Manager will own the structure, execution, and growth of Vault Roofing’s canvassing program across multiple markets in the United States. This person will partner closely with marketing, sales, recruiting, and local leadership to build a repeatable field marketing model that generates quality homeowner leads and supports market growth.

This role is a mix of remote work, field leadership, market visits, and hands-on program building. Travel is required.

Build and scale a multi-market canvassing and field marketing program from the ground up

Create the playbook for recruiting, onboarding, training, managing, and retaining canvassers and field leaders

Hire, train, coach, and develop canvassing leaders and field marketing team members

Launch canvassing teams in new and existing markets

Set clear expectations for activity, lead quality, appointment generation, communication, and accountability

Develop field scripts, training materials, neighborhood canvassing strategies, and performance standards

Manage the day-to-day operations of the canvassing program, including territory planning, scheduling, field coverage, reporting, and follow-up

Track key performance metrics such as doors knocked, conversations, leads generated, appointments set, show rates, close rates, lead quality, and team productivity

Partner with sales leadership to ensure canvassing efforts are creating qualified opportunities for the sales team

Identify what is working, fix what is not, and continuously improve the program as markets grow

Build a strong field culture rooted in energy, accountability, professionalism, and results

Represent Vault Roofing professionally in the field and help ensure every canvasser does the same

5–10+ years of experience in field marketing, canvassing, door-to-door sales, lead generation, outside sales, or direct-to-consumer marketing

Prior management experience leading field-based teams

Experience building a team, program, territory, or location from scratch strongly preferred

Strong understanding of canvassing operations, field accountability, appointment setting, and lead generation

Ability to hire, train, mentor, motivate, and retain high-performing team members

Comfortable working in a fast-paced, growth-focused environment with evolving priorities

Strong operational mindset with the ability to create structure, process, reporting, and accountability

Confident analyzing performance data and using it to improve results

Excellent communication skills with the ability to work across marketing, sales, recruiting, and local market leadership

Willing and able to travel regularly to support market launches, field training, and team performance

Valid driver’s license and reliable transportation

Home services, roofing, solar, exterior remodeling, pest control, security, telecom, or similar industry experience is strongly preferred, but not required

$65,000–$120,000+ per year, depending on experience and inclusive of base + bonus, commissions on team

Bonus opportunity based on program performance, team growth, and market results

Full-time W2 position

Benefits package available to eligible full-time employees

Opportunity to build and lead a program with significant growth potential

Work Setting and Travel

Hybrid remote and field-based role

Regular travel required to support multiple markets

Markets may include Raleigh, Charlotte, Pittsburgh, Cincinnati, and additional growth markets as the program expands