Director of Sales in Boston, Massachusetts at Boston Unity Soccer Club LLC

About Boston Legacy FC

Boston Legacy FC (the “Club”) is Boston’s professional women’s soccer team, competing in the National Women’s Soccer League since our inaugural 2026 season. We are dedicated to building a championship-caliber organization on and off the pitch. We are passionate about advancing women’s sports, investing in our local community, and redefining the future of professional soccer. As a club with a big vision, we’re building something extraordinary from the ground up and looking for entrepreneurial team members who want to help shape what comes next.

The Role

Boston Legacy FC is looking for a Director of Sales to lead and scale ticketing revenue for one of the most anticipated new clubs in professional women’s sports. Reporting to the Vice President of Sales, you will be the driving force behind our ticketing business owning the strategy and execution across season memberships, group sales, premium and hospitality, and single-match sales, and leading the ticketing function day to day.

This is a roll-up-your-sleeves leadership role built for a start-up environment. You will personally close business while building, coaching, and scaling the team and the systems that turn a brand-new club into a sold-out, sustainable ticketing operation. If you’re energized by ambitious targets, a blank canvas, and the chance to fill a stadium for Boston, this is your role.

Key Responsibilities

• Own and execute the ticketing sales strategy across season memberships, group sales, premium and hospitality, and single-match sales, in partnership with the VP of Sales.
• Lead the ticketing function day to day, setting priorities, standards, and a high-performance, results-driven sales culture.
• Hire, coach, and develop a high-performing ticket sales team as the Club scales.
• Lead from the front. Personally build a pipeline and close high-value accounts and key relationships.
• Set and manage sales targets, pipelines, forecasts, and reporting, holding the team accountable to clear metrics.
• Build the ticketing playbook from the ground up: sales processes, scripts, cadences, and CRM workflows.
• Partner closely with marketing, CRM, and revenue operations to drive fan acquisition, conversion, and retention.
• Develop relationships with groups, corporate partners, schools, youth soccer organizations, and the broader community to grow the fan base.
• Continuously analyze performance and the market to optimize pricing, inventory, and sales strategy.

Qualifications

• 6+ years of ticket sales or sports sales experience, including direct team leadership and a track record of building and scaling sales operations.
• Demonstrated history of meeting and exceeding aggressive revenue targets.
• Experience building a function from the ground up or operating in a start-up or expansion environment.
• A true player-coach, equally comfortable setting strategy and personally closing deals.
• Proficiency with CRM and ticketing platforms (e.g., Salesforce, Ticketmaster/Archtics, SeatGeek, or similar).
• Strong leadership, communication, and relationship-building skills.
• A passion for women’s sports, soccer, and growing the game in Boston is a strong plus.
• Willingness to work evenings, weekends, and matchdays as the schedule requires.

What we offer

At Boston Legacy FC, we believe taking care of our team off the pitch is what allows us to compete at the highest level on it. Our benefits and culture reflect that commitment:

• Competitive Compensation — salary commensurate with experience, qualifications, and market.
• Comprehensive Health Coverage — medical, dental, and vision plans for employees and eligible dependents, plus mental health support.
• Financial Future — 401(k) plan with employer match to help you invest in what’s next.
• Time to Recharge — paid time off, sick leave, and recognized holidays.
• Hybrid Work Schedule — a minimum of three (3) days on site per week, with the remainder remote. Our team operates across Massachusetts and Rhode Island, with home matches and training based in the region. Weekend and evening availability is required for matchdays, events, and travel as requested, and some roles may require additional on-site presence based on function.
• Behind-the-Scenes Access — experience matchdays, events, and club moments as an essential member of the team building Boston’s professional women’s soccer club from day one.
• A Founding Team Culture — join a tight-knit, mission-driven group where every voice matters, ideas move fast, and the work you do leaves a lasting mark on the club, the league, and the city.

Why Join Us? You’ll be part of a founding team creating a legacy — literally. Boston Legacy FC is more than a soccer club; it’s a movement. We offer a unique opportunity to shape the future of a professional sports organization in one of the most passionate sports markets in the world.

Boston Legacy FC is proud to be an equal opportunity employer. We are committed to building a diverse, inclusive, and equitable workplace where all individuals are respected, valued, and empowered.

We do not discriminate on the basis of race, ethnicity, color, national origin, ancestry, gender, gender identity or expression, sexual orientation, marital or parental status, religion, age, disability, neurodiversity, veteran status, citizenship status, or any other legally protected characteristic.

Boston Legacy FC is dedicated to fostering a workplace that reflects the vibrant and diverse community we serve on and off the pitch.

If you require a reasonable accommodation during any part of the hiring process, please let us know. We’re happy to support you.