Director of Brand and Communications in Boston, Massachusetts at Codman Square Health Center Inc

Position Summary:

We are seeking a Director of Creative Services who is passionate about storytelling, brand strategy, and social impact. If you are a visionary designer, strategic marketer, and hands-on creator who wants their work to directly improve lives and elevate community trust, this is your stage. This role offers the ideal blend of creative autonomy and executive influence. You will have the space to build entrepreneurial, new initiatives from scratch while serving as a trusted brand steward.

Reporting to the Chief Advancement and Communications Officer (CACO), the Director of Creative Services provides strategic leadership across all communications channels, encompassing paid, earned, shared, and owned media. In this role, the Director is responsible for shaping and advancing Codman Square Health Center's voice and visibility, ensuring the organization is recognized as a trusted source, disseminator, and conduit of information within the Dorchester community, the CHC space, and beyond Greater Boston.

The Director of Creative Services serves as a vital communications partner to executive leadership, clinical providers, managers, and staff collaborating across departments to advance a wide range of strategic initiatives. This is a highly cross-functional role that requires both creative vision and operational excellence, as well as a deep commitment to the mission and communities Codman Square Health Center serves.

The ideal candidate will embrace an independent working environment and creatively work to develop a vibrant marketing and communications program, involving key constituents depending on the project, but also understand the importance of the interrelationship between tasks performed and the overall operation of the health center.

Primary Responsibilities:

1. Communications and Marketing

Design, implement, and evaluate a comprehensive communications strategy focusing on social media, internal and community-facing communications, and marketing that strengthens Codman Square Health Center's reputation and market position. The Director of Creative Services is responsible for managing the creative workflow for all health center needs. Specific responsibilities include:

1.1. Champion and maintain a consistent brand voice and identity across all organizational communications, ensuring alignment with Codman Square Health Center's desired positioning for all internal and external audiences.

1.2. Maintain consistent branding to ensure visual continuity, and patient and community trust. Act as “brand guardian” maintaining brand integrity across all organizational marketing and communications. Establish and enforce brand standards and policies governing all print and digital materials, including the website, social media, letterhead, and logo usage.

1.3. Oversee the editorial direction, design, production, and distribution of all organizational publications, including the annual report, launching of newsletter strategies, press releases, media kits, brochures, and flyers.

1.4. Lead and develop a robust presence on social media and develop a strategic calendar of content aligned to the health center, partners, funders, and community members.

1.5. Cultivate and manage media relationships, serving as the primary point of contact for press inquiries and ensuring timely, accurate responses to media requests.

1.6. Provide departments across the organization with marketing guidance, technical support, and communications resources to effectively promote their programs and services.

1.7. Lead ongoing market research efforts and monitor industry trends to inform strategy and keep the organization competitive and responsive.

2. Planning

Drive the achievement of marketing, communications, and public relations goals and financial objectives; establish evaluation frameworks and measurables identifying value and return on communications investments.

2.1. Develop and manage short- and long-term strategic plans for communications function, tracking performance and ensuring accountability.

2.2. Build and maintain the systems, workflows, and processes needed to support an efficient and effective communications operation.

2.3. Stay current with emerging trends and best practices in communications, marketing, public relations, and nonprofit management, applying new knowledge to advance organizational goals.

3. People Management

The Director of Communications will help foster a culture of excellence, accountability, and shared purpose.

3.1. Recruit, onboard, supervise, develop, and evaluate communications staff and volunteers, cultivating a high-performing, mission-driven team culture.

3.2. Ensure sound operational management of the communications function, including succession planning for key roles to maintain continuity and organizational resilience.

3.3. Manage wayfinding and digital signage systems to strengthen messaging effectiveness and elevate the overall client experience.

4. Organizational Strategy

Beyond communications, the Director plays a meaningful role in shaping the broader direction of Codman Square Health Center, taking an active role in leadership and vision.

4.1. Partner with the CACO and CEO on strategic initiatives.

4.2. Serve as a committed steward of Codman Square Health Center's mission, vision, and values, ensuring they are authentically embedded in organizational culture and day-to-day practice.

4.3. Contributes to the development and administration of organizational policies that uphold the integrity, values, and ethical standards of Codman Square Health Center.

4.4. Collaborate with the CACO and event planners to support all facets of the annual fundraising events.

5. Other duties and/or other departments/locations as applies.

Qualifications & Skills:

• 3-5 Years of progressive leadership experience in strategic marketing and brand strategy.
• 3-5 Years of expertise and strong proficiency in graphic design, Adobe Creative Cloud (Photoshop, Illustrator, InDesign), website development, and CMS Systems, social media marketing, email marketing, Microsoft applications, and strong database management is desired.
• Excellent written/editing and verbal communication skills.
• A strong track record as an implementer who thrives on managing a variety of key initiatives concurrently.
• Ability to prioritize while ensuring careful attention to detail.
• Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives.
• A bachelor’s degree is required- Masters Degree preferred.

Physical Requirements:

· Must be able to stand or sit for prolonged periods (at least 50% of the time)

· Ability to lift up to 25 pounds and load onto shelves

· Visual acuity sufficient for frequent reading and computer use